The Content Marketing Mix will make sure your content has impact, is engaging and starts to earn you the credibility you deserve. As a business professional, you are after all an expert in your field, so why not share your experience and become a brand advocate for your business. We will help you to get your brand filtering through the Web, not just through organic search, but through sharing your content across the social channels.
Building a great content brand is so important if you want to maximise your online visibility. But content is so much more than just a page of text giving consumers a bit of background on your company, letting them know about your products and services and reinforcing how dedicated and committed you are to providing high levels of service. With so much content on the web, making YOUR content stand out from the trillions of other pages does take a bit of time and effort, but believe us when we say – its worth the wait! What we want to build through content marketing is TRUST, and TRUST = MARKETING SUCCESS.
Keyword Research – no more plucking words out of the sky, this report will provide valuable insight so you can be sure that the keywords selected for your website optimisation are phrases that attract good volumes of targeted traffic, will increase the visibility of your brand in organic search and are likely to give you the best return on your investment.
Marketing Strategy – once we have identified your needs and business goals, we will devise a creative marketing strategy that incorporates all the elements that your company will need to achieve these goals. We will help with planning, implementation, project management and analysis, meaning you can get on with running your business feeling confident that we have taken the reins to drive your marketing forwards.
Content Marketing – This is where we come into our own! We are experts in content optimisation. The techniques we use for optimising content are totally customised to connect with your target audience. We will manually work through all the content on your site to ensure it is as optimised as it can be, giving your site the best possible chance of achieving higher volumes of traffic, resulting in an increase in conversions and higher engagement on the site.
Blog Writing – Blogs help you to connect and engage with your prospects and customers. Blogging is great for SEO and is the core ingredient of a successful marketing strategy, but it isn’t the quantity of content Google is interested in, it is the quality of the content. Blogs need to add value to a website, they need to educate, connect, provide advice, provide information and entertain through the use of dynamic media – images, video, webinars, infographics. Whizz can plan and implement your blog strategy, and with our expertise in creating great content, you can be assured that your content will be rewarded with increased visibility and an increase in brand authority.
Social Media – a key component for online marketing strategies. Love it or hate it, not having your business on at least one social media channel is now not an option if you want to gain Google brownie points and achieve visibility through organic search results. We discuss what channels you like, don’t like, which you feel comfortable with, which you don’t and we will guide and advise on which channel is more suitable for your business. Once this decision is made, we can set up your profile if you don’t have one, optimise your current profile, and help you to start creating an effective social media strategy that is both achievable in terms of resources, and is within your budget.
Website Management – Maintaining a website can become a time-consuming task that you may no longer have the resources to fulfil, so Whizz Marketing can offer to manage your website content for you. We will upload new content, make any amends, keep the meta tags updated to work effectively with Google algorithms, as well as helping to develop the site further so it continues to work hard for your business.
For further information on the Content Mix, please just give us a call on 01252 622129 and we will be happy to discuss your exact requirements.
Whizz Marketing Services
Search Engine Optimisation (SEO), Website Optimisation,Web Copywriting, PPC Campaigns, Email Marketing, Link Building, Branding & Design, SEO-Friendly Websites, Social Media, Content Marketing, Blog Writing, Video Marketing, PR, Loyalty Programmes, Promotions, Referral Campaigns, Website Analysis, Competitor Analysis, Keyword Research, SEO Audit, Customer Surveys, Website Management, Marketing Strategy, Remarketing Campaigns