The Local Marketing Mix is ideal if you are geo-targeting a specific region and want to gain strong brand awareness.
The Local Mix is similar to the SEO Mix as good research and optimisation is the foundation of a successful marketing strategy, whether targeting local, nationwide or globally. We recommend combining the research and SEO with Social Media and Local Targeted Marketing to get a dynamic mix that works to raise your online profile as well as your profile within the local area.
Keyword Research – no more plucking words out of the sky, this report will provide valuable insight so you can be sure that the keywords selected for your website optimisation are phrases that attract good volumes of targeted traffic, will increase the visibility of your brand in organic search and are likely to give you the best return on your investment.
Competitor Analysis – Do you know who your online competitors are? They may not be the same as your local or known competitors, as they may just have pipped you at the post with their on-site SEO resulting in more visibility and higher positioning in Google. To gain competitive advantage in the online marketplace you need to know who your competitors are, what keywords they are optimising their sites for, and how well positioned your domain is against your competitors. The Competitor Analysis will provide this insight and more – not only that, but I have found clients get a great feeling of satisfaction having investigated their competitors to this level and being armed with knowledge that will help them gain competitive advantage. Sweet!
Search Engine Optimisation (SEO) – White Hat on-site and off-site optimisation that working in-line with Best Practice SEO Guidelines and the latest Google algorithms. You site will be indexed quickly following optimisation and will achieve a good level of visibility for a variety of keyword phrases, meaning your prospects and customers will find you quickly and easily. We will work through your whole site, testing its speed, navigation, making improvements to the html code, meta tags, internal link structure, content, as well as addressing any technical elements such as making sure it passes the all-important Google mobile-friendly test.
Social Media – a key component for online marketing strategies. Love it or hate it, not having your business on at least one social media channel is now not an option if you want to gain Google brownie points and achieve visibility through organic search results. We discuss what channels you like, don’t like, which you feel comfortable with, which you don’t and we will guide and advise on which channel is more suitable for your business. Once this decision is made, we can set up your profile if you don’t have one, optimise your current profile, and help you to start creating an effective social media strategy that is both achievable in terms of resources, and is within your budget.
Local Marketing – repeated exposure of a brand over time has proven to be an effective way to engage and convert prospects into customers. We believe there is still a place for print media, and although Whizz is a digital marketing agency, we feel it is important to maintain a level of brand awareness in your locality. It simply reminds people that you are still around, even if they aren’t actually looking for your products or services at that time. We have developed strong relationships with many local editors in and around Fleet, Hook, Basingstoke, Camberley, Guildford and Farnham, and can often negotiate some great deals on advertising and editorial on your behalf.
For further information on the Local Mix, please just give us a call on 01252 622129 and we will be happy to discuss your exact requirements.
Whizz Marketing Services
Search Engine Optimisation (SEO), Website Optimisation,Web Copywriting, PPC Campaigns, Email Marketing, Link Building, Branding & Design, SEO-Friendly Websites, Social Media, Content Marketing, Blog Writing, Video Marketing, PR, Loyalty Programmes, Promotions, Referral Campaigns, Website Analysis, Competitor Analysis, Keyword Research, SEO Audit, Customer Surveys, Website Management, Marketing Strategy, Remarketing Campaigns