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Content Marketing – Inform, Educate, Engage

Build a Great Content Brand

Raise your game, prepare to get soaked, but don’t drown in the content deluge! Content is the new social media lubricant. Great content will capture people’s attention. It could be shared and read by 1,000s in just a few hours, but it needs to be useful, intelligent, and of value to the reader. Many companies are becoming content farms, distributing and sharing all the content they can lay their hands on. Is there a strategy behind it? Probably not. Is the content unique? Probably not. So if you want to invest in content marketing to raise awareness of your brand and be seen as an expert in your field, then you need to think carefully about what content you want to share, who you want to share it with, and what channels are going to help you achieve your goals.

Whizz Marketing Services offers remote support for all types of content marketing.

Inbound Marketing is the future of marketing and customer engagement

There are many ways in which a company can raise brand awareness through content marketing – social channels, news articles, advice/how-to videos, blogs, micro sites, webinars, podcasts, email, whitepapers, mobile apps, so it needs to be a well thought out and carefully executed strategy if it is going to produce a return on investment. Writing unique and engaging content that informs, educates and entertains  takes time and resources, so initially it is wise to think carefully about what resources you have available and if these are sufficient in order to create and run a successful content marketing strategy.  Inbound marketing will establish stronger and longer relationships with prospects and consumers.

Here are a few facts that reinforce the message that CONTENT is the FUEL of the inbound marketing fire!

80% of business decision-makers prefer to get information from a company via articles than ads (source:  Content Marketing Institute)
82% like reading content from brands when its relevant (source:  Content Marketing Institute)
61% of consumers feel better about a company that delivers custom content (source:  Custom Content Council)
90% of consumers find custom content useful (source:  Content Marketing Specialist, McMurray, TMG)

 

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