An optimised website is a website that works – it works for your customers, it works for the search engines and it works for you. An optimised site enables search engines to crawl the site and return your web pages quickly and easily in response to a search query. It is more of a ‘need to have’ than a ‘nice to have’ with today’s competitive marketplace, as a site won’t have much, if any, visibility in search engine results pages if it doesn’t undergo optimisation.
It is, however, important to understand that optimising your website should be viewed as part of your marketing strategy. It is a long-term investment that needs managing over time. Google algorithms change quite often, and this can sometimes have a dramatic effect on the positioning of your web pages in search results. This means that if your site goes unchecked for any length of time, it could well take a nose-dive and you will see lower traffic volumes as a result.
We recommend that a site is checked at least 3 times a year to ensure it complies with latest guidelines. Algorithm updates are released more frequently than this, but in the past there have only been 3 or 4 a year that have caused more dramatic impacts.
Whizz offers Website Performance Analysis and Reporting on an on-going basis and this can be booked ahead to ensure your site isn’t left unchecked. This analysis will show how well the site has performed in organic search results and what areas, if any, require attention to help the site to maintain its level of visibility or will help to improve it further.
Whether you have a new website or an established site, website optimisation is one of the core ingredients required to create a successful marketing mix.
There is nothing more frustrating than landing on a website that takes forever to download. Website Optimisation is about making your website work for your business; making the customer’s experience enjoyable by making it user-friendly; optimising images and content to download quickly, checking all hyperlinks are working as they should be and providing engaging content that is optimised for search.
If you already have a website, Whizz can conduct a FREE SEO Website Audit and the findings of this Audit will determine what ingredients are required to optimise your website so customers and search engines can find you easily.
All the websites we design and build are fully optimised so your existing customers and potential customers will find you, even if they have forgotten your website address!
To discuss your requirements in more detail, please contact Louise on 01252 622129 or email firstname.lastname@example.org
Whizz Marketing Services
Search Engine Optimisation (SEO), Website Optimisation,Web Copywriting, PPC Campaigns, Email Marketing, Link Building, Branding & Design, SEO-Friendly Websites, Social Media, Content Marketing, Blog Writing, Video Marketing, PR, Loyalty Programmes, Promotions, Referral Campaigns, Website Analysis, Competitor Analysis, Keyword Research, SEO Audit, Customer Surveys, Website Management, Marketing Strategy, Remarketing Campaigns