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Apr
18th
2017

Acquisition Tracking – Where Do Your Customers Come From?

Customer Acquisition

Most businesses undertake some form of acquisition tracking: 1. Manual In-House Tracking – having a process in place whereby the customer or prospect is being […]

Feb
12th
2017

Dealing with Spam Traffic in your Analytics Data

Google Analytics Spam Traffic

Referral spam, organic spam and event spam is also known as ‘Ghost Spam’ and it is created by ghost visits. It affects a lot of […]

Aug
17th
2014

Who are your customers?

Know your customers

Gaining insight into who your customers are, and their search and buying habits, analysing the data collected and putting it to good use will help […]