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Apr
16th
2015

Which Social Channel Is Best For My Business

Social media can be an incredibly complex world, yet it is a thriving arena for businesses all over the world to broadcast their message, increase their marketing and be heard by millions of potential customers. But when you’re just dipping a toe into those vast waters it can sometimes be difficult to figure out where you need to be and what you should say.

Why Should I Be On Social Media?

Social media is an incredibly powerful, free marketing tool that has completely revolutionised the way businesses market themselves online. An incredibly powerful arena, social media provides you with a directed and targeted way of communicating with the right audiences that costs less than print marketing, and can be implemented quickly and effectively, often with fewer resources. In fact studies show that 78% of businesses that are effectively utilising social media to outsell their competitors. With results like that, why would you not want to jump on board? But before you dive straight in, there are a few things you should know!

Your Social Media Options

Facebook

With over 665 million active users every single day from all corners of the globe, Facebook has the more active users than any other social media platform. With the ability to create a business page alongside your personal profile, people can visit your page, leave messages and reviews, browse through company photos and chat with you online. Facebook is fantastic for businesses that are selling products directly to consumers, allowing you to share interesting content every day to interested viewers.

You Tube

You Tube has in recent months attracted more active users than Facebook, and continues to increase its dominance in our world of dynamic media.  Every day, people watch millions of hours of video.  You Tube is not just a social channel, it is also the 2nd largest search engine (2nd that is to Google), and as You Tube continues to evolve, mobile views will increase – 50% of its daily views are already streaming via mobile devices, and this is likely to increase further as more people access the internet via their mobiles.

Twitter

With over 50 million users tweeting every day and 215 million active users, Twitter is still showing growth year on year. Twitter is full of people with interesting things to say, and you can follow and get involved in every conversation. With a 140 character word limit, you need to make sure your message is succinct and targeting the right people. A fantastic platform for B2B and B2C businesses.

LinkedIn

LinkedIn is a network filled with professional people eager to do business daily. From your profile you can join groups, start discussions and promote your products in an attentive and serious B2B environment.

Google+

Google+ has a reputation for being a ghost town – but this couldn’t be further from the truth. Acting as a combination of Twitter and Facebook, Google+ lets you share and promote content through Google’s own platform, making it fantastic for your organic search engine visibility.  The Google map locator balloon is an important element of Google+ and it is this map listing that will help increase your brand visibility for local search queries.

Pinterest

A visual networking site based entirely around sharing images and links. The majority of Pinterest’s users are women, and is the perfect network for anyone in visual industries such as weddings, beauty, fashion, fitness, food or home furnishings.

What To Expect From Social Media

It’s important to set yourself clear goals for your social media strategy, and measure the results closely. Before you start, take some time to think about what you are looking to achieve. Are you looking to reinforce your brand image, connect with suppliers or buyers directly or increase your sales through targeted interactions? Whatever you are hoping to achieve through a social media strategy, setting out your expectations is vital. Social media is a slow burn process and it can sometimes take time to build momentum and really start seeing results, so the important thing here is to not lose heart if you haven’t reached 1000 followers in the first week.

Measuring Social Success

To quote Albert Einstein, ‘not everything that counts can be counted, and now everything that can be counted counts.’ While it didn’t exist then, he essentially hit social media on the head, and this is the approach you should have. Not every result from social media is tangible, and while social media can take some time to build up, it’s important that you measure your performance so that you can keep improving and seeing results. There are a few different ways you can measure your success on social media, depending on what your goals are. There are tools out there like Hootsuite, Tweetdeck, and Sprout Social to help you track interactions and click through from your various social platforms. You can also track results in terms of cost savings, time savings, sales made and even by analysing brand recognition through tools like Meltwater Buzz, which gives you an overview of the sentiment from posts mentioning your brand.

How Whizz Can Help

While there are a few hints and pointers that can guide you to the right social media channel for your business, ultimately it’s your preference and business type that will drive your social media decisions. Whizz Marketing offer comprehensive social media services, from analysis and consulting, 1 to 1 and group training, to full social media management and reporting. For more information on how to get started with social media or some tips on how to manage your social media channels more effectively, please email louise@whizzmarketing.co.uk or give us a call on 01252 622129.