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10 steps to seo success

10 Steps to SEO Success – Small Business SEO Help

At Whizz Marketing, we love to help all small businesses to better understand SEO and the opportunities it has to offer.  This article outlines the 10 Steps to SEO Success which we hope provides you with the SEO help you need to create an effective SEO strategy.

10 steps to seo success infographic

1. Set clear objectives & KPIs

Whether it’s boosting website traffic, enhancing keyword rankings, or improving conversion rates, clear objectives provide a roadmap for your SEO strategy.

Strategy: Align objectives with overarching business goals. Define key performance indicators (KPIs) that directly address identified pain points.

2. Run a SWOT analysis

Understanding your business’s strengths, weaknesses, opportunities, and threats (SWOT) is crucial. This analysis forms the basis for leveraging strengths, mitigating weaknesses, capitalising on opportunities, and preparing for potential threats.

Strategy: Conduct a SWOT analysis tailored to your digital presence. Leverage strengths in content creation or unique offerings. Address weaknesses in website structure or content gaps.

3. Set your budgets

Creating an effective SEO strategy requires an investment, both in the initial setup and ongoing efforts. Balancing these costs ensures a sustainable and impactful approach.

Strategy: Allocate a budget that considers initial setup costs like audits, keyword and competitor research and SEO. Plan for ongoing expenses such as content creation, link building, and analytics tools.

4. Set realistic timeframes and expectations

SEO can take a long time to show results, so setting realistic timeframes and expectations is essential to avoid frustration and build confidence in the strategy’s efficacy.

Strategy: Establish a timeline that aligns with the nature of SEO results. Communicate realistic expectations to stakeholders, emphasising the gradual but impactful nature of SEO improvements.

5. Focus on what matters

Not all ranking factors carry the same weight. Prioritising elements like research, content quality, backlinks, and user experience ensures that efforts are directed where they matter most.

Strategy: Stay informed about search engine algorithm updates and industry trends to adjust priorities accordingly. Focus on creating valuable content and building a strong backlink profile.

6. Conduct keyword and competitor research

Take out the guesswork and create your strategy using realtime data. Knowing who your online competitors are and what keywords they are ranking for is valuable insight that you can use to your advantage.

Strategy: Use a reputable SEO agency to run a website audit, keyword research and competitor analysis. Utilise the results to create a data-driven keyword strategy that will get results.

7. Get savvy with your content marketing

With the emergence of AI search, it is becoming vital for businesses to adapt their content strategies to write for users, first and foremost, not search engines.

Strategy: Using the insights from your keyword and competitor research, build a content strategy that is user-focused but also incorporates keywords that are going to present the best opportunity for achieving your goals.

8. Start optimising!

When you have your keyword and content strategies ready, it’s time to start applying the on-site SEO to your website.

Strategy: Work methodically through your website, page by page. Look to optimise all page meta tags, create engaging and optimised page headlines, optimise images and add in optimised ALT text, upload optimised content and create optimised link text.

9. Don’t forget the technical elements

It can be easy to think content and keywords when it comes to SEO, but there is so much more to SEO!

Strategy:  Consider user experience, site speed, server response times, searchbot crawlability and the mobile-friendliness of your site.

10. Build brand authority with off-site SEO

Off-site SEO is a really important part of the ongoing SEO strategy as it helps to build brand authority and trust.

Strategy: Consider ways you can build brand authority across the web. Your strategy may include techniques such as building quality backlinks, guest-blogging, and stepping up your online social presence.

Whizz Marketing has recently launched the SEO Hub for Small Businesses. This hub gives you the chance to Dig Deeper into SEO so you can move forwards with creating and implementing your SEO strategy with confidence.

A Comprehensive Guide to SEO for Small Businesses
Local SEO Strategy Guide for Small Businesses
Ecommerce SEO Strategy Guide for Small Businesses
B2B SEO Strategy Guide for Small Businesses

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    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
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    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17
    Louise from Whizz Marketing has helped us with our company’s SEO, offering advice which was practical and relevant to the nature and size of our business. Louise’s knowledge of the local market platforms has been a real positive for us. We have certainly been able to reach a wider audience as a direct result.Our website ranking has benefited greatly from her advice. The ongoing support and input from Whizz Marketing is money well spent – a great return on our investment.
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    Farnham Golf Club
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