Encouraging people to share their positive experience by posting an online business review, a service review or a product review will help bolster your business. Let’s take a look at how positive online reviews can help your business
1. Increased brand authority
An increase in brand authority will improve overall domain authority and trust and this will be rewarded with increased rank, helping to achieve competitive edge. Positive reviews are seen by Google as a signal of trust as it shows your domain to be a good resource.
2. Increased prominence in Google organic search results
If you have a high number of business, service or product reviews and use an independent review site such as Feefo or Trustpilot, which are trusted by Google, then your organic listing may show a star rating. The display of a positive star rating can really enhance your brand prominence in Google search results pages, making your listing more prominent than competitors. This enhanced prominence often results in higher click through rates and conversions.
3. Increased CTR and conversions with Google Ads
Seller ratings can be added to your Google Ad campaign as an extension if you use a Google trusted independent review site. You do need at least 100 reviews and an overall star rating of 3.5 for these to appear. Adding this extension to your campaign will mean your ads will stand out from others who are not showing reviews, and this has been proven to increase interactions and conversions. Google sources feedback from a list of trusted independent review sites which includes Feefo, PowerReviews, ResellerRatings, Reviews.co.uk, Reevoo, Trusted Shops, TrustPilot and Verified Reviews. If you use any of these review sites you will have the opportunity to display your star rating alongside your Google ads.
4. Increased consumer confidence
Purchase decisions are influenced by online reviews. Seeing a company, product or service with a high star rating enhances brand trust which increases consumer confidence. The result is increased interactions, higher conversion rates, and increased ROI, giving you a better return on your SEO and marketing investment.
5. Increased visibility in Google Local Search listings
If you have accrued Google reviews posted by consumers to your Google My Business listing, it will help to increase local organic rank and rank in local pack/finder results. As you generate more Google reviews, you will notice that your local organic search listing will start to display a star rating. A domain will be rewarded with increased rank once it has accumulated at least 6 positive Google reviews. A survey conducted by Moz in 2018 of local search ranking factors, found that review signals attributed to 15.44% of all ranking signals for the local search pack and 6.47% of localised organic ranking factors. The Local Pack is the top 3 results shown alongside the Google map when a reference to location is entered as the search query. Local organic listings are the listings that show below the top 3. It is certainly worthwhile trying to encourage your customers to leave a review on Google, particularly if you are targeting a local audience as you will achieve higher brand visibility in local search results.
6. Enhances your SEO
Accumulating a good number of positive online reviews will help to increase brand trust and authority which are ranking factors, but it will also help to enhance your link equity which is also a strong ranking signal. Most independent review sites offer a business an online profile page. This generally includes a backlink to your website. Review sites have high domain authority and trust, so having an online profile and backlink to your website will enhance your link equity and will contribute towards overall domain rank.
If you are interested to generate more reviews for your business, and you need some support to help you achieve your goals, please get in touch with Whizz Marketing, an accredited Google Partner Agency. For further information on the SEO and marketing services offered by Whizz, please visit whizzmarketing.co.uk