Latest News

Adapting to the new normal

Adapting your business to the ‘new normal’

As the Government prepares a strategy for lifting lockdown and easing restrictions, this new period should present opportunities for businesses to get back on track.

It may be that you will need to adapt your business practices, product and service offering, and the way you communicate with customers and staff, in order to comply with any remaining restrictions. There will be challenges ahead for sure, but now really is the time to start working out how you can adapt your business to the ‘new normal’ to make it profitable in the future.

Support the local community

Right now, many businesses are either closed or are operating with restricted services, but whilst in full lockdown, you can still be working, perhaps just in another capacity.

Some businesses have found creative ways to support their local communities during these difficult times. Some are offering food donations to NHS workers, some are delivering food parcels directly to the elderly residents or are offering other services to support keyworkers and the vulnerable. Adding the NHS Rainbow to your work vehicles is also a great way to show your support.

Many people are setting themselves personal challenges to raise money to help support the NHS workers and other charities during lockdown, so there are likely plenty of opportunities to pledge your support to local fundraisers, or even set up your own fundraising challenge that will get you and your team motivated and involved.

Showing support and empathy, and helping your local community at the time they need it the most, will be remembered.

Show empathy & sensitivity to staff

Your staff are the most essential part of your business.

Keeping in contact with all of them in these troubled times is essential, but any communication must be conducted with empathy and sensitivity, and some much needed positivity.

The mental well-being of your employees is really important, now more than ever, and different people will respond to the situation in a different ways. You may need to adapt the way you communicate with some members of staff. Some of your employees will be ok being furloughed, whilst others may be struggling to cope.

When in contact use the time to engage with them on what is currently happening, and more importantly, going to happen in the future. Ask them to share their ideas in this different setting (not in office or workplace). Doing so will allow stars to shine that you may have previously undervalued, and it will give your staff confidence in your leadership. You will want them to know you are moving the business forwards, and that you want them to be a part of its future.

Give your team a morale boost

For the first time everyone has had to alter their lives in a way that was unimaginable two months ago. People now have time to reflect on their work/life balance, and they may well have a different view on life when they return to work, so priorities may change. But don’t react too quickly, or too harshly, if the success of your business doesn’t appear to be at the top of everyone’s list right now.

This is a time when there is a lot of panic and constantly changing information, so you will need to show patience and understanding and be ready to provide support when needed.

To keep team morale up, consider inviting staff to participate in online team events. Pub quizzes are a simple option which run mainly on Thursday nights, maybe gaming competitions for younger work forces.

Find the answers

How will you start trading again? Do you need a full team? Can some staff continue to work from home? What needs to change to comply with current restrictions? Can you implement a social distancing policy? Can you install extra hand sanitisers in the workplace?

You will have lots and lots of questions to answer, from staff, from suppliers, from customers. You will need to be prepared with answers to these questions, and many more, but you can help to reduce what is likely to be a bombardment of questions by communicating effectively to these groups of people before you become fully operational again.

Communicate with sensitivity

Communication is key right now, but it is important to adapt the way you communicate at this time. It can be a challenge to work out what is appropriate during such unprecedented times, but try to be sensitive and keep the tone positive, inspirational and helpful.

When communicating with customers, what they need right now from you is transparency. Provide useful information about your opening hours, service provision and delivery schedule, whilst also posting content that identifies with customer’s needs. Modify your offers, ease up on urgent CTAs, offer easier payment options or free delivery. Show customers you care about them, and your staff.

Your conduct in these troubled times will be reflected in your company’s future. If you have treated people fairly and with compassion, there will be more loyalty to you from customers, suppliers and employees. Adapting to the ‘new normal’ will give your business a chance to flourish once again.

Whizz Marketing is a Google Partner SEO & Marketing Agency in Fleet, Hampshire. If you would like SEO or marketing support, please get in touch on 01252 622129 or email Visit for further information.

Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    Service Type
    Provider Name
    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252 622129
    Right now, many businesses are either closed or are operating with restricted services, but whilst in full lockdown, you can still be working. Find out more.
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17