Latest News

Video marketing

Are you missing out on the benefits of video marketing?

Video is consumed in such high volumes; it’s a sure-fire method of raising brand awareness and increasing your conversion rates.

92 percent of marketers this year said that video is an important part of their marketing strategy.

This is because statistics have shown that video is one of the most effective tools in a digital marketing campaign. From YouTube to newer social media platforms such as TikTok, the demand for video content grows and grows.

YouTube is still number one

The largest streaming video website in the world, YouTube has 2 billion monthly active users. And these users view more than 1 billion hours of video each day.

But people don’t just visit YouTube to be entertained. How-to searches are up 70 percent year-over-year on the site,2 proving that video is still a preferred method of learning.

72 percent of customers would rather learn about a product or service by watching a video.

All of this provides businesses with a huge opportunity to promote their products and services in a way that will reach millions of potential customers.

More than just advertising

The reason that video marketing is such an effective tool is that it offers more than just advertising. You can tell a story, paint a picture and engage more personally with your audience when you speak to them through video.

Even if your product or service is difficult to explain, video can come to the rescue. Short animated videos are ideal for explaining concepts with visuals that offer information in an easily digestible way.

By increasing audience understanding, you’ll boost traffic, leads and sales.

Make the most of your videos

The beauty of making promo videos is that they can be shared all over social channels. Just one video can be used on multiple platforms.

A recent study found that social video generates 1200% more shares than text and images combined. Unsurprisingly, social media platforms have been quick to capitalise on this.

Facebook, Twitter, Instagram, and LinkedIn have all created new video-friendly features including ‘live’ broadcasting, and ‘stories’. In the wake of this, we now have more video-based platforms in the shape of TikTok and Snapchat.

Your video can also form part of your email marketing. Plus, if you embed your video in a blog, it can be easily shared and bring traffic to your site. One video can make a huge impact.

Increase brand visibility in search engines

A website is 53 times more likely to reach the front page of Google if it includes video.

If you want your website to be found, then make sure you include videos in your content, both on key pages and in blog posts.

Search engines see videos as high-quality content. Therefore, including videos on your main web pages can significantly increase SEO. If you ensure all your videos are optimised with the right keywords, meta description, and title, you’ll see a marked increase in traffic.

Keen to find out what promo video animation can do for your business?

Check out Whizz Marketing’s series of informative SEO & Marketing explainer videos.

We are delighted to now offer a creative, and great value, promo video production service to help you reach your target audience or broaden your consumer base into new areas. Please get in touch if you are interested in stepping up your video marketing in 2021!

Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    Video Production
    Service Type
    Video Production
    Provider Name
    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252 622129
    Are you missing out on the benefits of video marketing? 92% of marketers this year said that video is an important part of their marketing strategy.
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17