Video is consumed in such high volumes; it’s a sure-fire method of raising brand awareness and increasing your conversion rates.
This is because statistics have shown that video is one of the most effective tools in a digital marketing campaign. From YouTube to newer social media platforms such as TikTok, the demand for video content grows and grows.
YouTube is still number one
The largest streaming video website in the world, YouTube has 2 billion monthly active users. And these users view more than 1 billion hours of video each day.
But people don’t just visit YouTube to be entertained. How-to searches are up 70 percent year-over-year on the site,2 proving that video is still a preferred method of learning.
All of this provides businesses with a huge opportunity to promote their products and services in a way that will reach millions of potential customers.
More than just advertising
The reason that video marketing is such an effective tool is that it offers more than just advertising. You can tell a story, paint a picture and engage more personally with your audience when you speak to them through video.
Even if your product or service is difficult to explain, video can come to the rescue. Short animated videos are ideal for explaining concepts with visuals that offer information in an easily digestible way.
By increasing audience understanding, you’ll boost traffic, leads and sales.
Make the most of your videos
The beauty of making promo videos is that they can be shared all over social channels. Just one video can be used on multiple platforms.
A recent study found that social video generates 1200% more shares than text and images combined. Unsurprisingly, social media platforms have been quick to capitalise on this.
Facebook, Twitter, Instagram, and LinkedIn have all created new video-friendly features including ‘live’ broadcasting, and ‘stories’. In the wake of this, we now have more video-based platforms in the shape of TikTok and Snapchat.
Your video can also form part of your email marketing. Plus, if you embed your video in a blog, it can be easily shared and bring traffic to your site. One video can make a huge impact.
Increase brand visibility in search engines
If you want your website to be found, then make sure you include videos in your content, both on key pages and in blog posts.
Search engines see videos as high-quality content. Therefore, including videos on your main web pages can significantly increase SEO. If you ensure all your videos are optimised with the right keywords, meta description, and title, you’ll see a marked increase in traffic.
Keen to find out what promo video animation can do for your business?
Check out Whizz Marketing’s series of informative SEO & Marketing explainer videos.
We are delighted to now offer a creative, and great value, promo video production service to help you reach your target audience or broaden your consumer base into new areas. Please get in touch if you are interested in stepping up your video marketing in 2021!