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Boost Your Small Business with Local SEO: A Comprehensive Guide

In the ever-evolving digital landscape, small businesses face unique challenges when it comes to gaining visibility and attracting local customers. This is where Local SEO for small businesses can make a significant difference.

Local SEO (Search Engine Optimisation) is a powerful strategy that focuses on enhancing a business’s online presence in local search results. It is an indispensable tool for small businesses looking to thrive in their respective communities.

Let’s take a look at various ways local SEO can help small businesses increase their local search visibility and drive more local traffic.

Create and optimise your Google Business profile

One of the first and most crucial steps in boosting your local SEO is creating and optimising your Google Business profile.

Google provides an easy to use dashboard that allows businesses to manage their online presence across Google, including Google Search and Google Maps. Google also provides an app so you can manage your profile, respond to reviews and questions whilst on the go.

By providing accurate information, adding high-quality images and videos, and regularly updating your business profile, you increase your chances of ranking higher in local search results.

This information is prominently displayed when users search for local businesses, making it a critical part of your local SEO strategy.

Get started with setting up and optimising your Google Business profile

Create a Bing Places profile and sync it with your Google Business profile

While Google is the dominant search engine, Bing still holds a substantial market share, and neglecting it can mean missing out on potential customers.

Bing Places for Business is similar to Google Business and enables you to manage your online presence on the Bing search engine and Bing Maps. By creating and optimising your Bing Places profile, you expand your reach and improve your local search visibility.

Instead of having to input all your business information, branding and photos again, Bing does provide an option for you to sync the profile with your Google Business profile. This is very useful as it means you only need to update one listing each time you need to make an edit.

You will need a Microsoft account to create a Bing Places profile. Get started at

Utilise Apple Business Connect for Apple Maps

Just over half of all smartphone users have an iphone, so if your business is not showing on the Apple map app, which is the default map on all iphones, ipads and Apple watches, you will be missing out on a lot of potential local traffic.

Small businesses can leverage Apple Business Connect to manage their business listings on Apple Maps. This ensures that your information is accurate and up-to-date, making it easier for local customers to find you.

Apple will only accept businesses who have a commercial premises, so if you run a business from home, you will not be able to add your business to Apple maps.

Implement Local Schema Markup

Schema markup is a code that you add to your website to help search engines provide more informative and relevant results for users.

Local schema markup is a specific type of markup that provides search engines with structured data about your business, such as your location, hours of operation, reviews, and more.

By implementing local schema markup on your website, you can enhance your search results and increase your local search visibility.

Read more about Structured Data Markup for SEO.

Geo-Targeting through website content

Creating website content that is tailored to your local audience is another effective way to boost your local SEO. This includes using location-specific keywords, mentioning nearby landmarks or attractions, and providing content that addresses the unique needs and interests of your local customer base.

Geo-targeted content helps search engines understand the relevance of your business to local users, improving your ranking in local search results.

Add your business to local business directories

Being listed in local business directories is an essential part of local SEO.

These directories, such as Yelp,, and TripAdvisor, provide valuable backlinks to your website and increase your online visibility.

Ensure that your business details are consistent across all directories and that you actively manage your profiles to encourage customer reviews and engagement.

Local SEO is an indispensable tool for small businesses looking to increase their local search visibility and attract more local traffic.

By optimising your Google Business profile, creating a Bing Places profile, utilising Apple Business Connect, implementing local schema markup, geo-targeting your website content, and adding your business to local directories, you can significantly improve your local SEO efforts.

In a world where consumers increasingly turn to the internet to find local businesses, harnessing the power of local SEO is no longer an option—it’s a necessity.

Small businesses that invest in these strategies can increase their online presence, attract local customers, and ultimately thrive in their communities. So, take the first step and start optimising your local SEO today!

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At Whizz Marketing, we provide dedicated, affordable SEO and marketing support to small local businesses.  We also share lots of tips, guidance and resources to help small business owners to better understand SEO and how to apply it.  If you are in need of some extra support, please get in touch.  Call Louise at Whizz on 07814 391221 or visit to find out more about how Whizz can help your business.

If you are eager to get started with learning more about SEO and how to adapt your SEO Strategy to the new AI search landscape, please explore our SEO Hub for Small Businesses.  This is your go-to SEO toolbox!  Here you will find lots of guidance, tips and tools that are bang up-to-date and will give all you need to get started on creating your 2024 SEO Strategy.

Recent Articles in the Small Business SEO Hub:

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    Boost Your Small Business with Local SEO: A Comprehensive Guide
    Article Name
    Boost Your Small Business with Local SEO: A Comprehensive Guide
    Let’s take a look at various ways local SEO can help small businesses increase their local search visibility and drive more local traffic.
    Publisher Name
    Whizz Marketing Services
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    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17
    Louise from Whizz Marketing has helped us with our company’s SEO, offering advice which was practical and relevant to the nature and size of our business. Louise’s knowledge of the local market platforms has been a real positive for us. We have certainly been able to reach a wider audience as a direct result.Our website ranking has benefited greatly from her advice. The ongoing support and input from Whizz Marketing is money well spent – a great return on our investment.
    Farnham Golf Club
    Farnham Golf Club
    14:18 04 Sep 15