Latest News

Beat Your Online Competition

August 22nd 2016 / SEO

Author:

, , , , ,

Competition Hotting Up? Win The Biggest Slice of the Pie

The online marketplace is now THE most competitive medium for a company to promote it’s products and services, but it is also THE place to be!

It is crucial for a business to have an online presence so it can take advantage of the fabulous opportunities that digital media presents.

As each year goes by, millions more web pages, videos, and photos are uploaded. Information is now so easily accessible it takes just a few clicks for a user to be watching a top blockbuster movie of their choice, downloading the latest app, grabbing some great deals online or booking next year’s holiday.

Searching for what we want online has become a behaviour. We turn to the Internet for information whether using a desktop pc, laptop, phone or tablet, and it is available across the world and at whatever time of day it suits.

According to Google,

Over 100 billion searches are conducted every month

63% of people go online to research products and activities

38% of shoppers like to look online then buy in-store

66% of users say they look up more information on the Internet than they did a few years ago

The digital marketplace is continually evolving and for those businesses who choose to ride the wave, seize opportunities and try new channels and strategies, they will likely win themselves a bigger piece of the pie.

So how can YOU make sure you aren’t left behind picking up the crumbs your competitors leave behind?

KNOW YOUR COMPETITORS!

Gain insight on who they are targeting, what content they produce and how they are communicating with their audience.

Here are some tips to get you started.

1. Analyse Their Website:

  • How easy it to find your competitor in Google search?
  • Type in different search terms which are relevant to your business. What keywords are your competitors appearing for? Note if they are similar or the same as keywords you would like to be found for. (Top Tip: Open an Incognito Window on your Browser when searching on competitors so your memory cache doesn’t influence the search results!)
  • What do the search snippets tell you about their business?
  • How many times do they appear on Page 1 in Google search results for a search query?
  • What information does their website display?
  • Is the content up to date?
  • Is the site easy to navigate?
  • Can it be viewed easily on a mobile device?
  • How much information is on their website and how useful is it?

2. Analyse Their Social Presence:

  • What social profiles do they have?
  • How active are they on each profile?
  • Are people engaging with their content – Page Likes/Post Likes/Comments?
  • Do they have Reviews on their social profiles? If so how good are they?
  • What type of content are they creating/curating and sharing?
  • Do they have social media feeds into their website?
  • Do they have a blog which is regularly updated and posts shared to social channels?
  • Do they advertise on social platforms? How aggressive is their advertising?

3. Understand Their Message:

If you take the time to read the content they are posting on their website or social channels, and any reviews that are being posted by their customers, you will better understand who they are targeting, what channels they are using, and what products/services they are marketing online.

They will probably be posting offers, events, team news, product updates, latest product releases and new services amongst other things, so noting all this activity will help you to build a much clearer picture on how they are reaching and engaging with their audience. You may even be able to sign up for a newsletter or offer to glean even more information.

So you now have plenty of insight on their digital brand presence and reputation in the eyes of a consumer, the next step is to analyse their online brand authority in the eyes of a search engine, but you may need some assistance from an SEO professional for this!

At Whizz Marketing, we recommend a Keyword & Competitor Analysis is performed prior to optimising a website. This report provides valuable insight that helps our clients to maximise on opportunities in order to create a more strategic approach to their online marketing.

Comparing, analysing and evaluating the authority and strength of multiple domains will help you to gain competitive advantage.

Several SEO factors are evaluated during the analysis, including:

  • Relevant Keyword Average Monthly Search Volumes
  • Keyword Effectiveness (no. of global searches and its bid competition co-efficient)
  • Competitor Rankings by Keyword
  • Competitor Traffic (Compete and Alexa traffic stats)
  • Domain Trust Flow – rating for trustworthiness of a site
  • Domain Citation Flow – rating for Link Juice of a site
  • Moz Page & Domain Authority (Moz)
  • Competitor Link Profile – total back links, linking domains, IPs, Government & Educational domains
  • Competitor Social Citations & Traffic

 

This in-depth analysis will help to establish the level of competition and the level of site optimisation required to outrank your competitors in organic search results.

Combine this with the information you have compiled from your own research findings, and you will know exactly what you need to do in order to WIN A BIGGER SLICE OF THE PIE!

If you want to win your business a bigger slice of the pie (and why wouldn’t you?!) please call Louise on 01252 622129 or visit www.whizzmarketing.co.uk and we will be delighted to discuss how we can help to you beat your competition!

Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    DEDICATED SEO CONSULTANCY SERVICES IN YOUR LOCAL AREA

    SEO Berkshire SEO Hampshire SEO Surrey SEO Hook SEO Basingstoke SEO Southampton Marketing Hampshire Marketing Basingstoke

    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17
    ‹
    ›