The online marketplace is now THE most competitive medium for a company to promote it’s products and services, but it is also THE place to be!
It is crucial for a business to have an online presence so it can take advantage of the fabulous opportunities that digital media presents.
As each year goes by, millions more web pages, videos, and photos are uploaded. Information is now so easily accessible it takes just a few clicks for a user to be watching a top blockbuster movie of their choice, downloading the latest app, grabbing some great deals online or booking next year’s holiday.
Searching for what we want online has become a behaviour. We turn to the Internet for information whether using a desktop pc, laptop, phone or tablet, and it is available across the world and at whatever time of day it suits.
According to Google,
Over 100 billion searches are conducted every month
63% of people go online to research products and activities
38% of shoppers like to look online then buy in-store
66% of users say they look up more information on the Internet than they did a few years ago
The digital marketplace is continually evolving and for those businesses who choose to ride the wave, seize opportunities and try new channels and strategies, they will likely win themselves a bigger piece of the pie.
So how can YOU make sure you aren’t left behind picking up the crumbs your competitors leave behind?
KNOW YOUR COMPETITORS!
Gain insight on who they are targeting, what content they produce and how they are communicating with their audience.
Here are some tips to get you started.
1. Analyse Their Website:
- How easy it to find your competitor in Google search?
- Type in different search terms which are relevant to your business. What keywords are your competitors appearing for? Note if they are similar or the same as keywords you would like to be found for. (Top Tip: Open an Incognito Window on your Browser when searching on competitors so your memory cache doesn’t influence the search results!)
- What do the search snippets tell you about their business?
- How many times do they appear on Page 1 in Google search results for a search query?
- What information does their website display?
- Is the content up to date?
- Is the site easy to navigate?
- Can it be viewed easily on a mobile device?
- How much information is on their website and how useful is it?
2. Analyse Their Social Presence:
- What social profiles do they have?
- How active are they on each profile?
- Are people engaging with their content – Page Likes/Post Likes/Comments?
- Do they have Reviews on their social profiles? If so how good are they?
- What type of content are they creating/curating and sharing?
- Do they have social media feeds into their website?
- Do they have a blog which is regularly updated and posts shared to social channels?
- Do they advertise on social platforms? How aggressive is their advertising?
3. Understand Their Message:
If you take the time to read the content they are posting on their website or social channels, and any reviews that are being posted by their customers, you will better understand who they are targeting, what channels they are using, and what products/services they are marketing online.
They will probably be posting offers, events, team news, product updates, latest product releases and new services amongst other things, so noting all this activity will help you to build a much clearer picture on how they are reaching and engaging with their audience. You may even be able to sign up for a newsletter or offer to glean even more information.
So you now have plenty of insight on their digital brand presence and reputation in the eyes of a consumer, the next step is to analyse their online brand authority in the eyes of a search engine, but you may need some assistance from an SEO professional for this!
At Whizz Marketing, we recommend a Keyword & Competitor Analysis is performed prior to optimising a website. This report provides valuable insight that helps our clients to maximise on opportunities in order to create a more strategic approach to their online marketing.
Comparing, analysing and evaluating the authority and strength of multiple domains will help you to gain competitive advantage.
Several SEO factors are evaluated during the analysis, including:
- Relevant Keyword Average Monthly Search Volumes
- Keyword Effectiveness (no. of global searches and its bid competition co-efficient)
- Competitor Rankings by Keyword
- Competitor Traffic (Compete and Alexa traffic stats)
- Domain Trust Flow – rating for trustworthiness of a site
- Domain Citation Flow – rating for Link Juice of a site
- Moz Page & Domain Authority (Moz)
- Competitor Link Profile – total back links, linking domains, IPs, Government & Educational domains
- Competitor Social Citations & Traffic
This in-depth analysis will help to establish the level of competition and the level of site optimisation required to outrank your competitors in organic search results.
Combine this with the information you have compiled from your own research findings, and you will know exactly what you need to do in order to WIN A BIGGER SLICE OF THE PIE!
If you want to win your business a bigger slice of the pie (and why wouldn’t you?!) please call Louise on 01252 622129 or visit www.whizzmarketing.co.uk and we will be delighted to discuss how we can help to you beat your competition!