Here we give you everything you need to get started with small business SEO!

Before we dig deeper into the world of SEO for small businesses, let me introduce myself.

My name is Louise Cranstone, an established and experienced marketer and SEO consultant.

In 2011, I founded Whizz Marketing Services, a company dedicated to helping small businesses navigate the complex world of SEO. Over the years, I’ve witnessed the transformative impact of SEO on countless small businesses in the UK.

The SEO Hub for Small Businesses is aimed at providing start-ups, entrepreneurs and seasoned business professionals with the tools and the knowledge you need to better understand SEO and how to apply it to help grow your business online.

As you navigate through the SEO Hub you can explore topics in-depth, or if you are short of time, there are plenty of key takeaways, helpful tips, tools and links to further resources.   All information is easy to navigate and you can jump from topic to topic through the side navigation.

Are you ready to start your SEO journey?

I’ll show you how to unlock the immense potential that SEO holds for small businesses like yours in the UK.

Let’s get started! 

This first article is a long one – but there is a lot a learn about SEO!

It’s time to Dig Deeper into the World of SEO!


  • SEO is an essential tool for small businesses that want to improve their online visibility and attract more customers.
  • SEO is a cost-effective marketing strategy that can yield significant results over time compared to paid advertising.
  • The new Google AI Search Engine will present new challenges and opportunities for SEO professionals. Businesses that want to stay ahead of the curve will need to adapt their strategies to the new search environment.
  • To create an effective SEO strategy, you need to set clear goals, allocate a budget, and conduct research on your target audience and competitors.
  • Businesses need to focus on mobile optimisation, long-tail keyword optimisation, and creating high-quality content that aligns with user intent.
  • SEO is a long-term investment, and it takes time to see results.

SEO lightbulb graphic - a comprehensive guide to SEO for small businesses

Chapter 1: Why is SEO important for small businesses?

The role of Search Engine Optimisation (SEO) is a pivotal factor in the success of small businesses in today’s digital world.

This chapter aims to provide some clarity on exactly what SEO is and how it can help your small business.

Key takeaways from this chapter:

  • SEO helps small businesses attract targeted traffic by focusing on specific keywords that people are likely to search for.
  • SEO helps small businesses build brand authority by establishing them as experts in their niche.
  • SEO is a cost-effective marketing strategy that can yield significant results over time compared to paid advertising.
  • Local SEO is a crucial aspect of digital marketing for small businesses to connect with potential customers in their immediate vicinity.
  • The new Google AI Search Engine will present new challenges and opportunities for SEO professionals. Businesses that want to stay ahead of the curve will need to adapt their strategies to the new search environment.

What is SEO and how is it changing in 2024?

Search Engine Optimisation (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

Search engines use a variety of factors to rank websites, including the content of the website, the links to the website from other websites, and the website’s technical setup. SEO helps websites to rank higher in search engine results pages (SERPs), which can lead to more visitors to the website.

SEO is an ongoing process that requires regular maintenance. However, the benefits of SEO can be significant, including increased website traffic, increased leads, and increased sales. If you are serious about getting your website found by search engines, then you should consider investing in SEO services.

The new Google AI Search Engine is coming soon!

Google AI Search is coming soon. Are you ready?

Google is launching a new AI search engine, called the Search Generative Experience (SGE) in 2024.

For businesses who rely on organic traffic from Google search results pages for leads and sales, adapting your SEO strategy is crucial to stay ahead of the game.

The new search engine will bring a different search experience to what we have become used to. It will be much more comprehensive, informative and conversational than the traditional Google search engine. Results will also be much more personalised and users will be able to interact with Google and with brands in several ways.

This is the biggest change to Google Search in 20 years. SEO as we know it now has to be adapted to seize opportunities in the AI search marketplace. Read on to find out more!

What are the benefits of SEO for small businesses?

SEO can be a powerful tool for small businesses, even those with limited budgets and less authority than larger competitors.  SEO offers a range of benefits that can help you grow your online presence, attract customers, and boost your bottom line.

Here are some key advantages:

  • Increased visibility and reach
  • Greater brand awareness
  • More cost-effective than paid advertising
  • Attracts highly targeted traffic
  • Helps gain competitive edge
  • Delivers measurable results

How does SEO help to increase traffic to your website?

At Whizz, we work hard to create affordable SEO strategies that will boost traffic, increase brand visibility and drive sales, making it a great cost-effective marketing solution for small businesses with lower budgets. It’s a long-term strategy that will generate a good return on investment.

An effective SEO strategy will help your small business attract targeted traffic.  Targeted traffic are your potential customers, people who are actively searching for the products and services you offer. SEO is a great traffic-driver because it focuses on improving a website’s ranking for specific keywords that people are likely to search on, and that are highly relevant to the product or service you offer.

As a result, your business is more likely to attract people who are genuinely interested in what you have to offer, which can lead to higher conversion rates.

How can SEO help to increase trust and credibility for your small business?

SEO helps small businesses build brand authority by establishing them as experts in their niche.

When your website ranks high for relevant keywords, it signals to search engines and potential customers that you are a trusted source of information. This can lead to increased brand awareness and customer loyalty.

Once of the core area’s to focus on in 2024 will be to create and implement a comprehensive topical content strategy. Focusing your efforts on building quality, helpful content around your niche will help you to become an ‘authority’ on that topic, and this will help your website to gain more rank for keywords relevant to this topic. If done correctly, and following Google Best Practice Guidelines, will result in you potentially seeing your rankings and traffic increase substantially as your content begins to rank for more and more keywords that are related to your niche topic.

Is SEO worth it for small businesses?

SEO is a long-term investment that can yield significant results over time.

Unlike paid advertising, where you pay for every click, SEO results continue to generate traffic and leads even after you’ve stopped actively working on it. This can be a major advantage for small businesses with limited marketing budgets.

So compared to paid advertising, SEO is a relatively cost-effective way to generate website traffic.

Once you’ve put in the initial effort to optimise your website, you can continue to reap the benefits for months or even years to come!

How can small businesses use Local SEO to attract local customers?

Local SEO will help your business gain more visibility when searching for products and services locally.

Local SEO is a crucial aspect of digital marketing for small businesses, allowing them to connect with potential customers in their immediate vicinity and enhance their online presence.

By implementing effective local SEO strategies, businesses can attract more local customers, boost foot traffic to their physical locations, and increase sales.

Some key ways local SEO can help a small business attract more customers are:

  • Optimise your Google Business listing
  • Use location keywords in your on-site SEO
  • Claim and build local citations on local business directories
  • Utilise local content such as talking about local events, the local community
  • Engage with your local community
  • Build backlinks from local websites

The Wrap Up

Search Engine Optimisation (SEO) is a crucial aspect of digital marketing for all businesses, including small businesses.

SEO helps businesses attract more targeted traffic, build brand authority, and increase trust and credibility. The new Google AI Search Engine, which will be launched in 2024, will bring a much more comprehensive, informative, and conversational search experience.

Businesses that want to stay ahead of the game will need to adapt their SEO strategies to capitalise on the opportunities presented by the new AI search marketplace.

End of chapter graphic


Chapter 2: SEO Fundamentals: Core Components of an SEO Strategy

This chapter aims to provide an overview of the SEO Fundamentals that will need to be factored in to your SEO strategy to help improve your website search visibility.

Key Takeaways in this chapter:

  • Incorporate all the SEO fundamentals into your SEO strategy for the best results
  • Providing a great mobile user experience is a core signal for 2024
  • Always follow Google’s Best Practice Guidelines when applying SEO
  • If you are targeting a local audience, Local SEO should be a core focus
  • Your site will accrue more trust and authority with Google if you have a strong link profile
  • Keep an eye on your competition and measure, analyse and adapt

core components of an seo strategy infographic

Keyword Research

Keyword research is the process of identifying the words and phrases that potential visitors use when searching for information, products, or services related to your website.

Effective keyword research helps you understand user intent and enables you to optimise your content around the most relevant keywords.

Competitor Research

Competitor research is the process of analysing and gathering information about your competitors in the marketplace.

It involves studying their strategies, strengths, weaknesses, and overall market positioning to gain insights that can inform and improve your own business strategy.

On-Page SEO

On-page SEO involves optimising individual web pages to improve their search engine ranking. This includes optimising meta tags (title tags, meta descriptions), using header tags (H1, H2, H3), and incorporating relevant keywords naturally within the content.

Proper on-page optimisation ensures that search engines can understand your content’s relevance to specific queries.

Quality Control

Content is king in SEO. Creating high-quality, valuable, and relevant content is essential for attracting and retaining website visitors.

Well-structured content that addresses user needs and provides solutions to their problems is more likely to rank well in search results.

Technical SEO

Technical SEO focuses on optimising the technical aspects of a website to improve its search engine performance. This includes optimising site speed, ensuring mobile-friendliness, fixing broken links, and creating a crawlable site structure.

Proper technical SEO ensures that search engines can crawl and index your site efficiently.

Backlinks (inbound links) are links from other websites to yours. They are a strong signal of a website’s authority and trustworthiness.

Building high-quality, relevant, and natural backlinks is a fundamental aspect of off-page SEO.

User Experience (UX)

A good user experience is critical for SEO. Search engines value websites that offer a positive experience to their users.

Factors such as site speed, mobile responsiveness, intuitive navigation, and clear calls-to-action all contribute to a better UX.

Local SEO

Local SEO is essential for small businesses targeting a local audience. This includes optimising your Google Business profile, ensuring consistent NAP (Name, Address, Phone number) information, and getting reviews.

Analytics and Monitoring

SEO is an ongoing process. Regularly monitoring website performance, tracking keyword rankings, and analysing user behaviour using tools like Google Analytics is crucial.

Data-driven insights help you make informed decisions to refine your SEO strategy over time.

White Hat SEO Practices

SEO should be conducted using ethical, white hat practices. This means adhering to search engine guidelines and avoiding tactics like keyword stuffing, cloaking (hiding content from users such as content that is purely there in an attempt to manipulate rankings), or buying large quantities of low-quality backlinks, which can result in penalties.

Adaption to Algorithm Changes

Search engine algorithms, especially Google’s, are constantly evolving. Staying informed about algorithm updates and adapting your SEO strategy accordingly is fundamental to long-term success.

The Wrap Up

It is vital to incorporate all the above principles to provide the most effective SEO strategy for your small business. Focusing on just some of them will not achieve the desired results.

Remember that SEO is not a one-time effort but an ongoing process. It requires continuous monitoring, refinement, and adaptation to changes in the online landscape and search engine algorithms. By mastering these fundamental principles, you can establish a solid SEO foundation for your small business and work toward improved search engine rankings and visibility.

We have provided more in-depth guidance, tips and tools on how to incorporate the SEO fundamentals into your SEO strategy in the SEO hub – check out the latest articles! 

Moving on to Chapter 3, we will look at how to create an effective SEO strategy for your small business.

End of chapter graphic

Chapter 3: SEO For Business Growth: Creating Your SEO Roadmap

Learn how to bring the SEO Fundamentals together to craft a roadmap that will help you to build an effective SEO strategy for your small business.

From setting goals and KPIs, to allocating budgets, outlining your SEO plan and understanding how to measure and monitor success.

Key take-aways from this chapter:

  • SEO is an essential tool for small businesses that want to improve their online visibility and attract more customers.
  • To create an effective SEO strategy, you need to set clear goals, allocate a budget, and conduct research on your target audience and competitors.
  • On-page SEO, technical SEO, and content creation are all important aspects of an SEO strategy.
  • Building backlinks from high-quality websites can help to improve your website’s ranking in search engine results pages (SERPs).
  • Regularly monitoring your SEO performance and adapting your strategy to algorithm changes are essential for long-term success.
  • It is important to set realistic and achievable goals for your SEO campaign.
    You don’t need to have a large budget to start with SEO.
  • There are many free and low-cost tools available to help you with SEO.
    SEO is a long-term investment, and it takes time to see results.

SEO roadmap showing important elements to include in an SEO strategy

1. Define your goals

Every successful journey begins with a clear destination. For small business owners venturing into the world of SEO, the first step is setting specific and measurable goals.

Whether it’s increasing website traffic, improving online visibility, or driving conversions, clearly defined goals and objectives serve as the foundation for an effective SEO strategy.

To gauge the effectiveness of your goals, you will need to rely on Key Performance Indicators (KPIs) – measurable metrics that offer insights into the progress and impact of marketing efforts.

By aligning measurable KPIs with overarching marketing goals, businesses can not only track their progress but also refine their strategies for optimal impact.

As the marketing landscape continues to evolve, the synergy between objectives and KPIs remains a dynamic force, propelling businesses toward sustained growth and success in the competitive world of consumer engagement.

Here are some examples to get you started:

seo objectives icon Objective: Increasing Brand Awareness

  • KPIs:
    Impressions: Measure how many times your brand is displayed to users.
    Brand Mentions: Track the frequency of your brand being mentioned across various platforms.
    Social Media Reach: Evaluate the size of your audience on social media platforms.

Brand awareness is the cornerstone of successful marketing. To measure its impact, businesses can track impressions, mentions, and social media reach to understand how widely their brand is recognised within their target audience.

seo objectives icon Objective: Driving Website Traffic

  • KPIs:
    Website Traffic: Monitor the overall number of visitors to your website.
    Click-Through Rate (CTR): Measure the percentage of users who click on a specific link.
    Referral Traffic: Assess the number of visitors coming from external sources.

Increasing website traffic is a common goal for businesses. By focusing on KPIs such as website traffic, CTR, and referral traffic, businesses can quantify the success of their efforts to attract and engage their online audience.

seo objectives icon Objective: Generating Leads and Conversions

  • KPIs:
    Conversion Rate: Evaluate the percentage of visitors who take a desired action (e.g., making a purchase or filling out a form).
    Lead-to-Customer Ratio: Measure the proportion of leads that ultimately convert into customers.
    Cost per Conversion: Assess the expenses incurred for each successful conversion.

For businesses aiming to convert prospects into customers, tracking conversion rate, lead-to-customer ratio, and cost per conversion provides insights into the efficiency and effectiveness of their lead generation and conversion strategies.

seo objectives icon Objective: Enhancing Customer Retention and Loyalty

  • KPIs:
    Customer Retention Rate: Measure the percentage of customers retained over a specific period.
    Net Promoter Score (NPS): Assess customer satisfaction and likelihood to recommend.
    Repeat Purchase Rate: Evaluate the frequency at which customers make repeat purchases.

Fostering customer loyalty is as crucial as attracting new customers. By monitoring customer retention rate, NPS, and repeat purchase rate, businesses can gauge the success of their strategies in building lasting relationships with their customer base.

seo objectives icon Objective: Boosting Social Media Engagement

  • KPIs:
    Likes, Comments, and Shares: Assess the level of interaction with social media content.
    Follower Growth Rate: Measure the rate at which your social media audience is expanding.
    Social Media Click-Through Rate: Evaluate the percentage of users who click on links within social media posts.

For businesses leveraging social media platforms, tracking engagement metrics like likes, comments, shares, follower growth rate, and social media click-through rate provides valuable insights into the effectiveness of their social media strategies.

2. Set your budget

Is it worth investing in SEO as a small business? YES!

How much does SEO cost? That is not so simple to answer!

Mainly because every business is different and so each SEO strategy will need to be adapted to the needs of the business, whilst ensuring it is aligned to the business goals – and this will impact the price.

There are several elements within an SEO strategy that can impact the cost, and when setting a budget for SEO, it’s essential to consider various factors to ensure a comprehensive and effective approach.

You will also need to regularly reassess and adjust your budget based on evolving priorities and the performance of your SEO initiatives.

Here are some things to consider when allocating your budget:

  • Competitiveness of keywords – If your sector is highly competitive, it will be more challenging to achieve competitive edge, so this will result in greater effort to get the desired results. Consider a mix of high and low competition keywords to balance the cost effectiveness.
  • Scope of the website – larger websites with numerous pages may require more time and resources for optimisation.
  • Local vs International Targeting – define the geographical scope of your target audience. Local SEO might involve optimising for specific locations, while broader targeting requires a more extensive strategy.
  • On-page and off-page optimisation – balance your budget between on-page and off-page efforts based on your specific goals and current optimisation needs.
  • Technical SEO requirements – assessing the technical health of your website is important so you can resolve issues on your website such as slow site speed, crawl errors and poor user experience, which can impact costs.
  • Content creation and quality – high quality content is essential for SEO success, so budget will need to be made available for on-going content creation.
  • SEO tools and software – there are lots of free SEO tools available, however, many provide limited insights so you may like to consider investing in a paid SEO platform that can measure campaign success and evaluate ROI.

At Whizz Marketing, we provide result-driven affordable SEO Boost from as little as £400.00 for a website that is under 20 pages, so you really don’t need to have a big budget to get started with SEO.

3. Run an SEO audit

With goals in sight and budgets allocated, it’s time to audit your website.

How well is your site performing and are there any issues holding it back?

If you are serious about improving your website’s search visibility and driving more traffic to your site, then the first stop on your roadmap should be an SEO Audit.

This truly is a worthwhile investment. Not only will an SEO Audit identify any technical or on-page issues that may be affecting the performance and rank of your site, is can also help highlight any speed or server issues, and find issues that may be impacting the user experience.

All reputable SEO agencies will advise an SEO Audit as a starting point when talking to a new client. These are sometimes offered free of charge, but these can be quite brief. An in-depth audit will be much more valuable and will give you the insight you need to make the right decisions for your business.

4. Conduct research

Audit completed, it’s time to start gaining more insight – this time on your keywords and competitors.

Take out the guesswork – create your strategy based on results-driven data

  • Do you know what keywords you rank for, and in what position?
  • Do you know which keywords attract the most traffic?
  • Do you know if your site is optimised for your most important keywords?

Keyword research stands out as a fundamental aspect, identifying the terms and phrases your target audience is likely to use when searching for your products or services is valuable insight that you can use to create an effective SEO strategy.

Thorough competitor research is equally crucial, and will give you an understanding what your competitors are doing, how they rank and where you can gain a competitive edge. A lot of money can be wasted by not analysing your competition and understanding which keywords present the most opportunity. Make sure a comprehensive Keyword Research Analysis and Competitor Analysis is included in the SEO budget.

5. Improve your on-site SEO

On-page SEO refers to the optimisation of individual web pages to improve their ranking in search engine results pages (SERPs).

This includes optimising your page’s title tags, meta descriptions, header tags (H1, H2, H3), image alt text, and internal linking structure. It’s also important to ensure that your page content is high-quality, informative, and relevant to the target keywords.

6. Improve your technical SEO

Technical SEO refers to the optimisation of your website’s technical infrastructure to ensure that it is crawlable and indexable by search engines.

This includes factors such as site speed, mobile-friendliness, broken link repair, image optimisation, speed optimisation. By addressing technical SEO issues, you can help ensure that your website is properly indexed and displayed in search results.

7. Review & Refresh content

Helpful content written first and foremost, for the user, not search engines

Gone are the days that we could add lots of single keywords to our web page and watch the rankings soar! Search engine algorithms are far too clever for out-dated SEO tactics such as these!

Google will ultimately rank content that it sees as being the most helpful and relevant to what the user is searching for. In addition, Google also will rank pages that present the best possible user experience. If you ensure that everything you do on your website has these goals as top priorities when reviewing and refreshing content, then you will have great success with SEO.

One of the core signals you can send that will show Google you are providing a great user experience is by creating quality, helpful content. The emergence of AI Search, means it will be even more vital to review all your website content to ensure it complies with Google’s E.E.A.T (Experience, Expertise, Authoritativeness, Trustworthiness) Guidelines.

A long-tail keyword strategy is your 2024 SEO secret weapon!

Gaining authority in your niche and achieving higher rank and more traffic with long-tail keyword optimisation is going to be your secret weapon in 2024!
A long-tail keyword strategy means optimising your content for natural language queries. Conversational, or natural language queries, are known as long-tail keywords (phrases of 3 or 4 words).

Long-tail keywords are generally very specific and as such, don’t attract as much search volume as shorter, broad match keywords – here is an example of a longtail keyword:

‘where can I buy fresh sausages near me’


These keywords will help you to build topical authority. You could rank really well for 100’s of long-tail keywords and generate much more traffic than if you were to focus on high volume, highly competitive keywords which are much more difficult to rank well for.

For example, a broad keyword such as ‘sausages’ would likely show much higher search volume, but it would be harder to rank for than the longtail keyword variant, which is much more specific, and so would send more targeted traffic to your site, traffic that is more likely to convert into leads or sales.

Backlinks are links from other websites to your own website. They are a valuable signal of authority to search engines, and can help improve your website’s ranking in SERPs.

There are several ways to build backlinks, such as guest blogging, link exchange, and outreach. However, it’s important to build backlinks from high-quality websites that are relevant to your niche.

A great way to increase your local search visibility is to add your business to local business directories, such as Yell.com and Yelp.co.uk. Also establishing connections with other local businesses and organisations and creating reciprocal links is also very effective and will help increase your local search prominence as well as your overall domain authority.

9. Engage and connect with your audience

SEO isn’t just about optimising your website – you will also need to consider how you can engage and connect with your audience. User engagement is going to become a key metric to focus on in 2024 as Google puts more emphasis on creating a user-centric experience.

A multi-channel approach is a great way to reach and connect with your target audience across multiple channels, such as social media, email, direct messaging and through content marketing.

No matter what type of business you have, there are a variety of multi-channel marketing strategies that you can use to reach your target audience. The key is to experiment and find what works best for you.

10. Monitor and analyse your SEO performance

Regularly monitor your SEO performance using tools such as Google Analytics, Search Console, and Ahrefs.

Track your keyword rankings, organic traffic, and other key metrics to identify areas where you can improve. This data will help you refine your SEO strategy and make data-driven decisions to achieve your goals.

The search engine landscape is constantly evolving, so it’s important to stay up-to-date on the latest algorithm updates.

Google, in particular, releases regular algorithm updates to improve search results and combat manipulative SEO practices. By staying informed about algorithm changes, you can adapt your SEO strategy accordingly and avoid penalties.

The Wrap Up

By setting clear goals, allocating budgets wisely, outlining a comprehensive plan, and integrating local strategies, you pave the way for a strong online presence.

Creating an SEO roadmap is an ongoing process that requires continuous effort and refinement. By following these steps, you can develop a comprehensive SEO strategy that will help you achieve your business goals and drive more organic traffic to your website.

Keep in mind that SEO is an ongoing process, and regular evaluation and adjustment are key to long-term success.

End of chapter graphic

Chapter 4: Embracing Change: Navigating the AI Landscape

Embrace the change graphic for Google AI Search

The digital landscape is ever-changing. Coming soon is the biggest change to Google Search in 20 years, and small businesses will need to adapt their SEO strategies to stay ahead.

Here we explore what’s changing in the search landscape and what are top priorities to focus on for 2024.

Key takeaways from this chapter:

  • AI is transforming the way search works, and small businesses need to adapt their SEO strategies to be successful in the AI era.
  • AI search engines can understand natural language and user intent, so businesses need to create content that is informative and relevant to user queries.
  • Small businesses can measure their SEO success in the AI era by using analytics tools and AI-driven KPIs.
  • Small businesses need to continuously monitor and adapt their SEO strategies to stay ahead of the curve in the AI search landscape.
  • The new Google Search Generative Experience (SGE) is a game-changer for SEO.
  • Businesses need to focus on mobile optimisation, long-tail keyword optimisation, and creating high-quality content that aligns with user intent.
  • Businesses need to build backlinks from high-quality domains and engage with their audience on social media.
  • Businesses need to stay informed about AI developments and adapt their SEO strategies accordingly.

The Emergence of AI: A Game-Changer in Search Technology

A seismic shift is occurring with the emergence of Artificial Intelligence (AI) in search technology. Google is currently testing the new Search Generative Experience – the new AI search engine – and we need to be prepared.

Traditional search engines are evolving into intelligent entities that can understand and interpret user queries in ways previously unimaginable. AI algorithms, such as Google’s BERT (Bidirectional Encoder Representations from Transformers), are revolutionising how search engines comprehend the nuances of language, context, and user intent.

The Impact of AI on User Intent and Context in Search Queries

AI’s influence on search extends beyond keyword matching.

With advanced Natural Language Processing (NLP) capabilities, search engines now decipher the context and intent behind user queries. This means that businesses must go beyond mere keyword optimisation; they need to create content that aligns with the user’s context and provides valuable, nuanced information.

Small businesses need to embrace the change in search engine dynamics and recognise that optimising for AI involves understanding the intent behind a query and delivering content that resonates with users on a deeper level.

As AI continues to shape the future of search, adapting SEO strategies to align with these intelligent algorithms becomes not just a best practice but a necessity for maintaining a competitive edge in the digital arena.

Embracing change is not just a choice; it’s a strategic imperative for small businesses that aspire to thrive in the ever-evolving landscape of search engine technology.

Top AI SEO tips for 2024 for small businesses infographic

Top Priorities for AI Optimisation: TOP AI SEO TIPS FOR 2024

  • Optimise for mobile users
  • Write for users, not search engines – more informational/conversational content that identifies with the user needs and focuses on optimising for long-tail keywords
  • Follow Google’s quality Content Guidelines E.E.A.T to make your content the best it can be for your users.
  • Refresh your meta titles and descriptions to align with your new keyword strategy.
  • Become an authority in your niche – create a content hub/resource section on your website that focuses on your niche and shares your expertise.
  • Expand existing content – expanding service/product pages/case studies and optimise using best opportunity keywords
  • Add new articles/blogs and interlink articles to important pages
  • Add company news/community projects/charity work/partnership associations/awards/memberships
  • Optimise images and videos to recommended formats and sizes
  • Add structured data markup to highlight important content – such as events, videos, products
  • Generate more positive reviews – Google, Facebook, 3rd party review platforms
  • If targeting locally, optimise and regularly post content into your Google Business profile.
  • Explore opportunities for gaining backlinks from high ranking domains and domains that are relevant to your niche.
  • Increase presence, engagement and interactions on social channels.
  • Explore podcasting as an additional way to engage and connect with your audience.
  • Focus on engagement metrics in G4 analytics.

Measuring SEO Success in the AI Era: Key Metrics for Small Business Owners

Analytics in the AI Age: Understanding and Interpreting Data

In the age of AI, data becomes a beacon of insight for small business owners.

Analytics tools, such as Google Analytics and advanced SEO platforms, offer a wealth of information about website performance, user behaviour, and the impact of AI-driven algorithms.

Small businesses must analyse these metrics to gain a comprehensive understanding of how their SEO efforts align with AI dynamics.

AI-Driven KPIs: Metrics that Matter for Small Business Growth

Key Performance Indicators (KPIs) take centre stage in the AI era.

Small business owners will need to define KPIs that resonate with AI-driven search goals. Metrics like organic traffic, user engagement, and conversion rates, when aligned with AI dynamics, provide a tangible measure of success.

It’s crucial to assess not only traditional KPIs but also those specifically influenced by AI, such as improvements in natural language processing or increased visibility in voice searches.

Continuous Monitoring and Adaptation: Staying Ahead in AI Search

The AI landscape is fluid, and success lies in the ability to adapt continuously.

Establishing a framework for regular monitoring and adaptation is going to be key to your success. This involves staying abreast of algorithm changes, user behaviour trends, and emerging AI developments.  In continually adapting your SEO strategies your business has the chance to stay ahead of the curve and gain competitive advantage.

The Wrap Up

As small businesses navigate the intricacies of AI-driven search, success hinges on informed decision-making, continuous adaptation, and a proactive approach to future-proofing SEO strategies.

By measuring key AI-driven metrics, staying informed about developments, and building resilience into their strategies, small business owners will not only thrive in the present, but also position themselves for sustained success in the ever-evolving world of AI in search engines. 

Future-proof your SEO by preparing for the new AI search landscape.  You’ll be way ahead of your competitors!


A Comprehensive Guide to SEO for Small Businesses
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A Comprehensive Guide to SEO for Small Businesses
Boost your website traffic and win more customers with tools, tips and insights from our Comprehensive Guide to SEO for Small Businesses. Get started on your SEO journey today!
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    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17
    Louise from Whizz Marketing has helped us with our company’s SEO, offering advice which was practical and relevant to the nature and size of our business. Louise’s knowledge of the local market platforms has been a real positive for us. We have certainly been able to reach a wider audience as a direct result.Our website ranking has benefited greatly from her advice. The ongoing support and input from Whizz Marketing is money well spent – a great return on our investment.
    Farnham Golf Club
    Farnham Golf Club
    14:18 04 Sep 15