Latest News

Cross Channel Marketing

Cross Channel Marketing is the Way Forward

If you adapt your marketing strategy to tap into the channels your audience use, you will likely see better results. There are many different channels to consider when creating an online marketing strategy, so understanding which channels are most likely to deliver the best results is key to success. For maximum reach, cross-channel marketing is most definitely the way forward.

Google processes more than 40,000 searches every second. That equates to over 3.5 billion searches per day!* Source
Getting your website content found in Google by users looking for the products or service you offer should be one of your core marketing objectives and certainly one of your selected channels. Good SEO (Search Engine Optimisation) can help your brand gain competitive edge to drive your business forward. If you are wanting to reach a local audience you can also optimise your site to achieve more prominence for local searches.

Social Media

Each social platform attracts a different audience because each offers different types of content which is delivered in a variety of formats. Users select their preferred social platform depending on how well it fulfils their needs.

Facebook –18-24 year olds are still the largest age group segment (31%), compared to only 11% of over 55’s. Perhaps surprisingly, more younger men use Facebook than women now!

Twitter – 36% of Twitter users are aged 18-29, the largest age group segment, and fairly evenly split between men and women. 21% are aged 50-64 years.

Instagram – 59% of Instagram users are aged between 18-29, and only 8% are aged 65+. More women use this platform than men.

LinkedIn – 35% of LinkedIn users are aged 18-29, and 44% are over 50 yrs. More men use LinkedIn than women.

Email Marketing

In the future we will see marketing emails become more visual, more interactive and recipients will have more control over how they engage with the content. Instead of attachments, content will be previewed prior to download, the content will be personalised and programmable to meet the needs of the recipient. Email is a super powered marketing channel bursting with opportunities for savvy businesses who choose to explore this powerful platform.

A PPC (pay per click) advertising campaign can be run to complement your organic search and social marketing strategies. Doing so will help increase reach and will work well to drive highly targeted traffic to your site.

Online paid advertising comes in many forms and is available cross-platform, so it is best to focus on using it only on the platforms that will reach your target audience. If your website isn’t ranking organically for a highly competitive keyword then running a Google AdWords Campaign will help you achieve Google Page 1 prominence for this keyword. Use paid advertising to complement your organic strategy so you are covering all bases and achieving maximum reach.

Off-line Marketing

With all the opportunities available for marketing a business online it can be easy to forget your local audience who is right on your doorstep.

Many of these will of course be online too, but there will still be some local people who haven’t embraced the Internet or who still buy newspapers and magazines, who shop in the high street and who will stop to read posters and keep promotional literature that is posted through their door.

Print advertising can be more expensive than online but if you want to reach local people who are perhaps not so likely to be looking for your products and services online, then print media is certainly worth considering.

Whizz Marketing is an accredited Google Partner Agency and Louise Cranstone is a Certified Google Advertising Specialist. If you would like further information on how Whizz Marketing can help drive your business forward, please visit or call Louise on 01252 622129.


Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    Service Type
    Provider Name
    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252 622129
    If you adapt your marketing strategy to tap into the channels your audience use, you will likely see better results. There are many different channels to consider when creating an online marketing strategy, so understanding which channels are most likely to deliver the best results is key to success.
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17