Latest News

don't quit your SEO

Don’t Quit SEO – It’s a Long Term Strategy That Works

If you are finding your SEO efforts are no longer working to drive targeted traffic to your site, and you are starting to lose faith in the effectiveness of continual investment in SEO, then it’s not time to quit SEO, it’s time to find out why it’s not working.

Quitting SEO shouldn’t even be a consideration. An SEO strategy is a crucial element of a successful online marketing strategy. It does work, if applied correctly and if it is aligned to your business goals.

An SEO Audit Identifies Issues That May Be Holding Your Site Back

Running an SEO Audit is the first action to take. This will identify any issues which may be holding your site back. There could be a multitude of reasons why your SEO isn’t working for you. On-site SEO is important, but off-site SEO is equally important. You will need to review both strategies to establish where the weaknesses are, and where there are more opportunities that you haven’t yet tapped into.

Following an SEO Audit, it is also highly recommended to undertake a Competitor Analysis. This will highlight who your main online competitors are, how well they rank for keywords you want to rank for, how strong their domain authority is, how many backlinks they have, what sites they link to, and how much traffic and organic visibility they have compared to your site. Such valuable insight, insight that can be used to gain competitive advantage and really give your SEO a boost in 2019.

What Will Have The Most Impact?

What worked 5 years ago is unlikely to work now. Search algorithms and the way we search for products and services is constantly evolving. A business needs to adapt to compete in today’s competitive online marketplace.

Personalised User Experience

As the rise in mobile penetration continues, creating a personalised mobile user experience will become a ranking factor in 2019. Make sure your website is mobile-friendly, page download speeds are fast, the site is easy to navigate on mobile, the check-out process is simple and it is easy to get in touch with you.

Long-Tail Keywords

In terms of on-site SEO, single keywords will become less important. As voice search optimisation becomes a core focus for many businesses, ensuring you are optimising your site using ‘long-tail’ keywords is likely to achieve greater gains.

If you haven’t changed the content on your main landing pages for years, it’s time for an overhaul! Look at ways you can change the way you deliver the content – consider video or images to tell the story as opposed to just plain text. It will achieve higher engagement and gain rank by adding rich media. Don’t, however, strip out your text content altogether. Google still needs keywords to find relevance, so a good balance of text and rich media is the ideal.

Quality Relevant Blogs

Content marketing and social media will also continue to have significant impact on SEO. Blogs should be about 750 words, and be created to focus on delivering value to the user, whilst also incorporating focus long-tail keywords that are important to your business. Blog content should not be churned out solely for search engines, and should certainly not be copied from news sites or anywhere else on the web – it needs to be unique. Writing blogs solely for ranking just creates thin content of little value to users and Google will start to ignore this type of content. If you have old blogs that have low page views, update them, renovate the content, make them fresh and relevant again. It is also important to work through old blogs and redirect them to new ones of a similar topic.

Social Engagement

Social channels will see more indexing with Google, so if you are interacting with your audience and gaining followers on social media, your profiles and posts on social channels will start to gain impressions in organic search results, driving users to your social profiles.

Video Content

Video marketing is the future of internet marketing. Video content has been proven to generate higher ROI than any other type of content. Is more engaging and easily shared.
Research from Cisco predicts that video content will within 2021 constitute 80% of all internet content. There are plenty of options for video content; educational, documentaries, entertainment, explainer videos, customer reviews, case studies, FAQs videos.

As mentioned in the beginning of this blog, SEO is just one element of a successful online marketing strategy. You will also need to assess if you need to amplify your search visibility with PPC (pay per click) advertising and other forms of marketing, such as email marketing or social media advertising.

If there are some keywords which you really struggle to rank for organically, you could achieve rank through paid keywords by running a PPC Campaign. This combined strategy works well to give your brand greater exposure for a wider variety of keywords and search phrases.

Whizz Marketing is an accredited Google Partner Agency in Fleet, Hampshire. We offer a FREE Website Audit for sites with less than 20 pages or an Audit on a larger site costs just £150.00. Let us help you get back on track with your SEO in 2019. Call Louise on 017814 391221 or visit

Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    Service Type
    Provider Name
    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252 622129
    Quitting SEO shouldn’t even be a consideration. An SEO strategy is a crucial element of a successful online marketing strategy. Don't Quite Your SEO.
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17