Latest News

E.A.T Your Way To The Top Of Google

E.A.T. Your Way To The Top Of Google!

E.A.T. is an acronym created by Google which represents Expertise, Authoritativeness and Trustworthiness of a domain and the creators of the content on that domain.

Google has made this an essential factor this year which sites are recommended to comply with if they want to achieve higher rank for their content.

How is E.A.T. measured?

Google has over 10,000 Search Quality Raters Worldwide who rate a site based on the E.A.T. principle – the Expertise, Authority and Trust that it has acquired.

If your site lacks E.A.T then your pages will be given a low quality rating. The higher the E.A.T rating, the higher the rank. The quality raters can’t change what appears in search results, but their findings do help to improve Google search algorithms which will have a negative impact on low quality content over time, and a positive impact on good quality content.

How can E.A.T principles be applied to a site to improve SEO?


Become an expert in your sector. Acquire more knowledge by reading well-regarded literature related to your industry. Further expand your knowledge by following fellow experts in your sector on social channels. Invest in further training (particularly Certified or Accredited training) as this will further enhance credibility and trust.

Check out networking events which may present opportunities to meet industry leaders and create new connections. Attend trade shows and conferences to further enhance your knowledge, whilst presenting yet more opportunity for networking with professionals in your sector. Make connections and get people hearing your name – everywhere!

Brush up on your Bios!

Google also focuses on the content creator, not just the content itself. They will be looking at the reputation of the website as well as the authors of the content. An author with a good reputation is going to get their content ranked higher than an author with a poor reputation.

Check your About page and ensure your Bio is up to date and displays your professional qualifications and skills clearly. Also check your social profile Bios, and double-check any video content you may have published personally. If there is any content there that you feel won’t enhance your expertise and professionalism – delete it! Regularly check and update your personal bios to ensure they are clean, professional and current.


As well as becoming an expert in your own field, you will also need to increase your brand authority and brand reputation. Increasing domain authority and page authority will help achieve this but it can be difficult to influence directly. Ensuring your backlink profile is good quality and you are linking to high ranking, trusted domains is key to building authority across the web.

You can increase page authority by submitting your content to highly-regarded news and blogs sites. In getting your content on high-ranking site, you will be building more external links to your articles which will indicate to Google that your content is of value and is trusted. The content will be rewarded with increased rank and authority.

Generating positive reviews is also a great way to build brand authority. Whether through Google, Facebook or a third party review site, independent customer reviews signify brand trust amongst consumers, and this will again be rewarded with increased domain authority and rank.


Improve your domain trust rating by creating quality, relevant content on a regular basis. The core thing to remember is that your content needs to be unique, and not copied from elsewhere on the web. It is also good to include an image with a title and description, as a page with a prominent and relevant image, alongside good quality content will rank higher than a page with no image.

Also remember to add external links to authoritative sites, and add links to other pages on your own domain to pass link juice and strengthen your internal link structure.

Make sure your content is shareable across social channels, and give readers the option to leave a comment. Comments and social interactions will further enhance trust and credibility.

Whizz Marketing is an accredited Google Partner Agency in Fleet Hampshire. If you are interested in applying the E.A.T principle as part of your SEO strategy in 2019, then please get in touch. Visit or call 01252 622129.

Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    Service Type
    Provider Name
    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252622129
    E.A.T. is an acronym created by Google - Expertise, Authoritativeness & Trustworthiness of a domain & the creators of the content on that domain.
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17