Marketing & SEO FAQs
Whizz Marketing Services in Fleet is an accredited SEO Company in Hampshire and Google Partner Marketing Agency who is dedicated to delivering as much support as you need during this challenging time, and beyond. If your business has been impacted by the pandemic, we can help get it back on track.
Many businesses are facing huge challenges post Covid-19 and most have needed to adapt to the post Covid-19 world in order to survive. There are new opportunities for businesses who can adapt to the way people are now using the Internet, and brands that show empathy, understanding and loyalty to their customers and staff are the ones that will come out of this strongest.
Revising and adapting your SEO strategy to reflect the current climate and the changes in user search behaviour will be key to maintaining competitive edge and tapping into new markets. Investing in PPC and paid social advertising may also present new opportunities to reach your target audience. Your online content and messaging will need to be adapted during such unprecedented times. It needs to still be relevant, but also be sensitive and helpful. Look to provide value to your audience with offers such as free delivery and easier payment options.
You will need to adapt your SEO strategy for the best chance of getting through these tougher times and maintaining competitive edge. Although a lot of people have returned to work, millions of workers are still furloughed or working from home, and this may continue for some months to come. This means your audience is still spending a lot of time online, using it for entertainment, research and shopping and you will need to adapt and embrace new SEO strategies in order to capture this market who are spending more time online than ever before.
If you haven’t had an SEO Audit on your site for some time, then this should be a priority. You will need to know how your site has been performing during the pandemic, but you also need to ensure your site is error free if you want it to rank well in Google. The next important step is to do some keyword research to check the search volume trend for your target keywords, and also to look for new opportunities that different keywords may now present. A competitor analysis is also useful and will give you a better understanding of where your site is positioned against that of your competition. Knowing your strengths and weaknesses will help you to build a strategy that will give you competitive edge.
Covid-19 has changed search behaviour, and it has also changed the way we buy, the way we sell and the way we deliver our products and services. As more people were confined to their homes during lockdown, shopping sites and social media platforms experienced huge increases in traffic, whilst search demand for restaurants, events and travel took a nosedive. You will need to pivot your marketing and SEO to react appropriately to Covid-19 changes.
Since the pandemic, everything has changed. The way people search has changed, the way people buy, the way we sell, the way we communicate – this has all changed since the outbreak so it is important to adapt and embrace a new SEO strategy if you want your website to continue to attract targeted traffic in the volumes seen pre-Covid-19. The first step will be to conduct an SEO Audit of your website. This will provide insight on the current level of optimisation, any technical issues that may be holding your site back, positioning against that of your competitors and opportunities that now present themselves that perhaps were not evident before the pandemic. It will also be beneficial to do some keyword research and also run a competitor analysis so you know what your competitors have been up to over the last few months, and how they are adapting to the new climate. Once you have analysed all the data, you will have a much clearer idea on what you need to do in order to improve your SEO and gain competitive advantage.