A three-part Top Tip series
Helping you to build a successful online marketing strategy for your business
1. Get Found – drive traffic to your website
2. Convert – generate leads and customers from that traffic – February
3. Analyse – what worked and what didn’t – March
Get Found Online
You have a website. It looks great. You get a few enquiries, but nothing to get excited about. So what is going wrong and what can you do to get more traffic to the site?
Google Search – if you can’t find your own website by searching in Google, then neither will your customers. Get an Audit of your website to find out if your site is optimised effectively to work in Google search.
Pay Per Click Advertising – or PPC adverts reach people at the precise moment they are searching for what you offer. Your ad is displayed to people who are searching using keywords related to your products and services, so these people are more likely to take action and convert into an enquiry.
Social Media – Love it or hate it, social media is a part of our daily lives and many businesses are learning to utilise these social channels to reach new audiences. Whether you choose Facebook, Twitter, LinkedIn, Google+ , Pinterest or You Tube, using at least one of these channels to connect and interact with your customers and potential customers can send a good deal of quality, targeted traffic to your site.
Whizz Marketing is a local search marketing agency and is offering a FREE website audit to businesses looking to generate more revenue through the web.
T: 01252 622129 whizzmarketing.co.uk firstname.lastname@example.org
By Louise Cranstone, Whizz Marketing, Fleet, Hampshire