If generating local business is important to you, there are a few ways you can maximise your local online visibility.
Recently, Google launched a new promo tool within Google My Business called Google Posts.
Google Posts is an extension of the Google My Business profile (was called Google maps) which provides another way of displaying even more information about your business, helping to capture more attention to your listings and drive traffic to your site.
How do I post on Google?
You will need an active Google My Business profile.
Login to your Google My Business profile and you will see that Posts is flagged with a NEW banner. Click on posts and away you go!
You need to include an image 800px by 600px with your post, but you have plenty of freedom with promotional content as you can post between 100-300 words. It could be to promote your latest online deal, a product launch, new store hours, or you can use it to promote an event.
There is also the option to add a Call Out button from the selection provided; Learn More, Get Offer, Reserve, Sign Up and Buy and you can also add your contact information and website hyperlinks into the body content too.
Each post is live for 7 days and you can gather weekly, monthly and quarterly insights to track progress.
At Whizz, we have been posting on behalf of clients since this new tool was launched. Below is an Insight Graph for a Whizz client. I started posting on the Google My Business profile at the beginning of August. In addition to posting, I also added a couple of new photos each week. It is clear to see the impact this has had on the maps listing traffic. It started increasing from the moment I started posting and adding new photos.
Improve the rank of your local listing by:
Posting weekly and vary the content each week
Upload photos regularly
Add special opening hours when applicable
Generate more positive reviews
Review updates when prompted
Make sure YOUR business is the one people see first
We can manage your Google My Business profile from just £50.00 per month
If you would like some support in raising the profile of your business in Google Search, please contact Louise at Whizz Marketing on 01252 622129 or visit whizzmarketing.co.uk to find out more about the full range of SEO and marketing services available.