Latest News

local seo attracts more customers

How to attract more local customers using Local SEO

Your potential customers are local and they are actively searching online for a local business like yours, or a product or service that you offer.

Local SEO works to increase the brand visibility of a business in Google, helping to drive more interaction with customers, resulting in increased leads and sales.

Of course, your local customers aren’t just searching on their mobiles in the ‘here and now’ moment, they are also searching online at home, perhaps doing a bit of research and checking out a few similar businesses to yours.

Whether your potential customers are searching on desktops or mobiles, make sure they find your business before they find your competitors – invest in a local SEO strategy NOW!

Reaching more local customers

The key to a successful Local SEO strategy is capturing the attention of both these audiences. Those on the go and who are more likely to enter your store or call you immediately, and those who are searching online at home, and who may take a bit longer to get in touch.

Mobile-friendly website

Whether you opt for a responsive website that can adapt to the smaller mobile screens, or you have a separate mobile site, you will need to ensure your site creates a great experience for the mobile user.

The main areas of focus should be:

  • Ease of navigation, so keeping menus short and concise
  • Making it easy for people to find information they are looking for
  • Fast and simple check out process
  • Don’t over-complicate forms
  • Fast page download speeds
  • Don’t let promotions steal the show

Page speed is a core ranking factor, so if your pages taking more than 2 seconds to download, then investing in some speed optimisation will help increase your rank in local search results.

Get your business on the map

You will need to create a Google My Business profile and a Bing Places profile to get your business on the Google and Bing map.

When people search for a business, product or service with a location reference, or they are searching using a mobile device, Google will show 3 of the top listings that match the search query in the local area, or the area you have searched on. The user then has the option of viewing more businesses in the local area by clicking on the ‘More Places’ hamburger icon.

How are business’s ranked in local search results?

Business’s that appear in the local search results are ranked based on relevance, distance and prominence.

These factors are combined to give the best match for the customer’s search. For example, Google algorithms may decide that a business further away is a more likely to have what the customer is looking for than a business closer, therefore it will rank higher in local search results.

Relevance is based on how well the search query matches the detail in a Google My Business or Bing listing. It is important therefore to add as much business information as possible, including adding services and product information, adding photos, videos and blog posts to help increase relevance to the many different search phrases that may be input to search by users searching for your products and services.

Distance is calculated by how far each potential business is from the location terms in the search, or if the customer doesn’t specify a location, Google will calculate a distance based on what’s known about the user location.

Prominence refers to how well-known the business is. Some places are more prominent in the off-line world, and search results try to reflect this in local ranking, for example famous museums, or well-known shop brands.
Prominence is also based on information that Google has about a business from across the Internet (links, articles, social profiles and directories).

Google review count and score are also factored into local search ranking, and more reviews and positive ratings will improve a business’s local ranking.

Your position in organic search results is also a factor, so applying SEO best practices for local search optimisation is also recommended. We do this for our clients through geo-targeting website content and by adding local business structured data markup to the website code.

Advertising on Google Maps is a powerful way to attract nearby customers, and is particularly effective for new start-ups who need to generate business quickly, but who have limited online organic brand visibility.

Paid local search ads will place your brand at the top of the Local Search Listings pack if your ad is relevant to the user search query and your ad rank is high enough. You will need to sync your ad campaign to your Google My Business listing and then set up location targeting.

Local SEO helps to attract local customers to your business

You can target a specific location and set bids by location so that your bids increase for people located near your business. You can also optimise your keywords to relate them to your location and what people are searching for locally.

You can refine your location targeting even further by targeting specific postcodes if you feel some are more lucrative than others. There are also options to exclude postcodes too. Perhaps there are certain towns or areas that you don’t want to advertise in because you don’t deliver there, or the promotion you are running doesn’t cover certain locations.

Would you like to attract more local customers this summer?

Get a FREE SEO Audit today to find out what you need to do to attract more local customers, or call Louise at Whizz Marketing on 01252 622129.

Find out more about our local SEO strategies: SEO Hampshire, SEO Berkshire, SEO Surrey

Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    Service Type
    Provider Name
    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252622129
    United Kindom
    Local SEO works to increase the brand visibility of a business in Google, helping to drive more interaction with customers, resulting in increased leads and sales.
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17