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Website Optimisation and engaging content will help keep customers on your site

How To Better Connect With Your Website Users

Get your website visitors sticking to your website!

Most website owners use analytics software to gain insight on traffic coming through the site and gain some understanding of how visitors interact when using the site.

You may just monitor your traffic using basic metrics such as traffic source volumes, page views, bounce rate and conversions but there is a lot more insight that can be gained from platforms such as Google Analytics, and through regular monitoring and analysis, this insight will help you to better understand your audience so you can connect with them better. This will not only help to keep customers sticking to your site, but it will also have a positive impact on your conversions and ROI.

Why are your website visitors not converting?

One factor could be that your site is not attracting the right traffic.

In order to attract traffic which is going to connect with your brand, you need to optimise the site for focus keywords and search terms that are important to your business.

On-site SEO

On-Site SEO is one element of the SEO mix. Following careful analysis of potential keywords and keywords used by your competitors, we can determine which keywords will present the best opportunities for gaining competitive edge. Optimising your web pages for target keywords will drive a much more targeted segment of users to your site, which then means they are more likely to engage with the content on your site and increases the likelihood of converting a prospect into a customer.

If you already have SEO in place, and you are confident you have optimised for the right search terms, then the next check should be on the usability of the site.


Ask someone who isn’t familiar with your website to visit the site and give you some feedback on their experience. Ask your customers for feedback on their website experience too. This research may highlight some issues that weren’t apparent to you and improving the customer online experience, will help to keep users engaged whilst on the site.

Is content easy to find once a user lands on the site? Often we find that over time sites have been updated, extra pages have been added, and often there is little thought to how people are going to access this content. This can make navigation frustrating, so try to keep your navigation menus clear and uncluttered, and if you add new pages, think about how you can direct your visitors to reach this content.

Check your page links. Sometimes internal links between pages can get broken, and seeing ‘Page not Found’ errors does nothing to enhance a visitor’s perception of your brand. Keep your site maintained and check all internal links periodically.

If usability has been tested and you are happy that you provide the best experience possible, then the next check is on content.


Search engines love fresh content. No-one likes to land on a site that is showing old news – keep it current and get into the habit of updating it regularly. Regular content updates will trigger more frequent crawls by search crawlers. Higher crawl rates results in higher impressions, and higher impressions will give your site more visibility in search pages, resulting in higher CTR.

It is also worth checking the readability of the content. High content volume is key for good SEO, so you will need at least 300 words on each page, but don’t overdo it. Reams and reams of content in hard to read paragraphs using jargon will not present the best experience for your customers.

Provide useful, relevant information on the site, and if you need to elaborate and provide in-depth information, then attach a pdf document and provide a clear Call to Action button to give users the option to download the extra content. Not only is this better for the user, it is also better for your SEO and keeps content relevance higher and clutter to a minimum.

Add engaging content such as images and videos will enhance the visual appearance of the site and it will improve levels of engagement.

Dynamic content can be used in a variety of ways – to create brand awareness, launch a new service or product, to provide a platform for customer reviews and case studies, helpful advice, tips and tutorials, or to provide some snippets of rich media for the pure entertainment value.

Addressing all these elements will help to keep your potential customers sticking to your site, which in turn will help to improve conversions and ROI.

Whizz Marketing are specialists in SEO and online marketing. We have years of experience across multiple sectors and help SMEs to overcome challenges and get found online. We can help to get your website working for your business. Let us show you how.

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    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6hw,
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    Why are your website visitors not converting? One factor could be that your site is not attracting the right traffic. In order to attract quality traffic you need to optimise the site for focus keywords and search terms that are important to your business.
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
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    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
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    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
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    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
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    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
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    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
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    Adam Bland
    12:42 04 Aug 17
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    Emma Henderson
    14:51 23 May 17