What we are living and experiencing now is the ‘new normal’. I’m not sure many of us ‘like’ the new normal, but it is certainly better than where we were in May 2020.
The impact the Pandemic has had on us is profound. Our families, our lives, our businesses, the NHS, the economy have all been impacted. The shift is huge, and for businesses who want to be successful, who want to be competitive, who want to satisfy the needs of their customers, a new strategy that embraces the change and adapts to it, means they will come out stronger.
Getting the right mix
Creating a successful Digital SEO & Marketing Strategy in 2022 means incorporating ALL channels that present opportunity and ALL channels where your customers currently buy your products or services.
SEO Strategy – Google Search Organic
Paid Strategy – Google Ads Paid Results (Google Search, Shopping, YouTube, Gmail, Google Display Network)
Social Strategy – Social Platforms Paid and Organic
Content Strategy – Blog, White Papers, Articles
Remarketing Strategy – Existing customers/customers who have interacted with your brand
Once you have established where there are opportunities, which platforms your competitors use and have success with, which platforms or channels have worked well in the past, and which platforms you know your current customers are using, you will be able to create a strategy that is based on research, insight and experience. This is a strategy that has every opportunity to be a success.
A winning SEO Strategy
As SEO strategy will help you to achieve your business goals by increasing your brand visibility in Google Search Results Pages, which will in turn increase your traffic, conversions and sales.
SEO is a long-term strategy. It takes time for any changes that are made on-site or off-site to filter through to Google Search Results, but when your site starts to rank well for keywords and search terms that your target customers are using to search for the products and services you offer, you will certainly start seeing some great results, and if applied correctly, SEO can save your business a lot of money as you will be able to lower your paid ad spend as the SEO takes effect.
A Paid Strategy that increases ROI
A paid strategy requires regular investment into an advertising campaign. Google offers many different campaign types aligned to business goals. You may choose to focus on sales, traffic or in-store visits, app installs, video views or many others. Whatever your goal, Google provides the platform and the tools to get your brand in front of your target audience in the moment they are searching for your products or service.
Many businesses rely heavily on Google Ads to drive traffic to their websites. Google Page 1 is a highly competitive space. To get found online quickly and have prominence above your competitors Google Ads will give your business the edge.
A Social Strategy to increase engagement
It is getting increasing difficult for businesses to be seen and heard above all the social chitter-chatter. Facebook in particular has reduced reach for business organic posts in the last year and are instead are encouraging more businesses to buy into paid advertising to get more brand prominence and drive social referrals and engagement.
It is recommended to have both an organic and paid social strategy. The best of both worlds. Engage with your current followers organically, reach out to new potential customers using paid advertising.
Dependent upon the sector of your business and the product or service you sell, using social channels to market your business could be a game-changer for you.
A Creative Content Strategy
Writers of great content will have a clear, measurable business goal. They will know their audience and will understand the buyer’s journey. The content will be consistent. The brand voice will remain steady across channels and content will be personalised, prioritising the user experience.
Building a solid content brand does take time, but your business will reap the rewards of your commitment and dedication to writing great content:
- INCREASED BRAND AWARENESS
- INCREASED BRAND AUTHORITY
- INCREASED BRAND ENGAGEMENT
A Remarketing Strategy to encourage customer loyalty
Remarketing is an effective way to re-engage with website and app users who have already expressed an interest in your brand.
A remarketing campaign works to show your ads to a pre-defined audience across the Google Search and Display Networks and on social networking sites.
If you are looking to increase brand awareness and audience interactions, a carefully planned remarketing campaign will help to achieve these goals.
Whizz Marketing Services in Hook Hampshire is an established SEO & Marketing Agency. We embrace new strategies for long-term growth and offer dedicated SEO & Marketing support you can rely on. Get started with Whizz today! Visit https://whizzmarketing.co.uk/services/adapt/marketing-strategy/