Building a strong link profile will enhance the trust and authority of your website domain, and this will improve your overall SEO and rank. So how do you know if the link strategy you have in place to find new link opportunities is working to achieve the end goal – greater authority and higher rank? The only way to gain this insight is to run a Link Audit.
A Link Audit will identify good quality and poor quality (spam) backlinks coming into your site from third party domains along with a whole host of other useful metrics, giving you a much clearer picture on the strength of your link profile, and how well it stands up against competitors.
This is a summary of the insight that can be gained through running a Link Audit:
No follow Links
Domain Trust Flow
Domain Citation Flow
Page Authority Score
Linking IP addresses
Rank and Authority of Linking Domains
Top Link Texts
Most Linked Pages
Competitor Link Profiles
There are many link auditing software options available to agencies. The software used by Whizz not only identifies backlinks coming into your domain, but it can also include up to 4 competitor domains and will provide you with details of their backlinks too. Gaining this level of insight on your competition will present new opportunities which you can use to your advantage.
What are quality backlinks?
One of the factors which search engines consider when determining the value of a backlink is whether it comes from a reputable source. Quality backlinks come from reputable sources; domains with high authority and rank and which are relevant to the products/services you offer.
Researching the backlinks coming into your competitors’ sites is a good way to find new link opportunities. After all, if their site is outranking yours, there is a reason why. If they are accumulating greater domain authority and trust flow and they have a large number of backlinks, it could well be the strength of their link equity that is giving them the edge.
There are over 200 factors that correlate to page rank, but a strong link profile impacts domain trust and authority in a much greater way than many of the other factors, so it is strongly recommended that all businesses invest in building, and improving, their link profile to further enhance authority.
Whizz Marketing is a Google Partner Accredited Agency and we work using Best Practice SEO Principles. The Whizz link building service is a manual process. We do not use automated software to generate links, and this ensures all links created are carefully selected and will work to enhance the performance and visibility of your website. For further information on link auditing and link building, please contact firstname.lastname@example.org or call 01252 622129.