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How to make sure your link strategy will improve your SEO

Building a strong link profile will enhance the trust and authority of your website domain, and this will improve your overall SEO and rank. So how do you know if the link strategy you have in place to find new link opportunities is working to achieve the end goal – greater authority and higher rank? The only way to gain this insight is to run a Link Audit.

A Link Audit will identify good quality and poor quality (spam) backlinks coming into your site from third party domains along with a whole host of other useful metrics, giving you a much clearer picture on the strength of your link profile, and how well it stands up against competitors.

Total Backlinks
Juicy Links
No follow Links
Toxic Links
Domain Trust Flow
Domain Citation Flow
Page Authority Score
Linking IP addresses
Linking Subnets
Linking Domains
Rank and Authority of Linking Domains
Top Link Texts
Lost Backlinks
Most Linked Pages
Competitor Link Profiles

There are many link auditing software options available to agencies. The software used by Whizz not only identifies backlinks coming into your domain, but it can also include up to 4 competitor domains and will provide you with details of their backlinks too. Gaining this level of insight on your competition will present new opportunities which you can use to your advantage.

One of the factors which search engines consider when determining the value of a backlink is whether it comes from a reputable source. Quality backlinks come from reputable sources; domains with high authority and rank and which are relevant to the products/services you offer.

Researching the backlinks coming into your competitors’ sites is a good way to find new link opportunities. After all, if their site is outranking yours, there is a reason why. If they are accumulating greater domain authority and trust flow and they have a large number of backlinks, it could well be the strength of their link equity that is giving them the edge.

There are over 200 factors that correlate to page rank, but a strong link profile impacts domain trust and authority in a much greater way than many of the other factors, so it is strongly recommended that all businesses invest in building, and improving, their link profile to further enhance authority.

Whizz Marketing is a Google Partner Accredited Agency and we work using Best Practice SEO Principles. The Whizz link building service is a manual process. We do not use automated software to generate links, and this ensures all links created are carefully selected and will work to enhance the performance and visibility of your website. For further information on link auditing and link building, please contact or call 01252 622129.

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    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252 622129
    Building a strong link profile will enhance the trust and authority of your website domain, and this will improve your overall SEO and rank. So how do you know if the link strategy you have in place to find new link opportunities is working to achieve the end goal?
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
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    Jones Moves
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    Nav Singh
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    Ryan Kaye
    12:35 05 Jul 18
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    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
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    Adam Bland
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    Emma Henderson
    14:51 23 May 17