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How to retain and win more customers during challenging times

The challenges presented by the pandemic, followed by supply chain disruption, soaring energy prices and the rising cost of living, have contributed to the threat of a recession.

More than ever, small businesses are facing economic uncertainties. The big question is – how can you grow your business in these challenging times?

How do you prepare for tough times ahead?

Most small businesses will start with general housekeeping, and there are simple ways to cut back on costs.

Setting a budget based on your income and expenditure will help you to identify available capital, review your spending, and predict revenue. This will help with bigger business decisions.

You may realise you need to cut down on expenses such as buying new equipment or increasing staffing levels. A review of business operations will highlight where to scale back on non-profitable areas.

It will also show you where to prioritise your spending. Because it shouldn’t be all about cutbacks.

Now is the time to invest in winning new customers and retaining old ones to give your business the best chance of overcoming future challenges.

What should you invest in now?

In a competitive marketplace, now is the time to stand out. You need marketing that will increase your visibility and boost your brand presence.

Depending on your budget and goals, you may want to stick to one campaign or devise a marketing strategy that encompasses a range of activities.

Here are just three effective marketing tools:

Email marketing is the most widely used form of digital marketing as it’s a low-cost, high-impact marketing activity that’s been proven to generate higher and quicker response rates than direct mail.

Remarketing is an effective way to connect with website and app users who have already expressed an interest in your brand.

Content marketing increases your brand authority and search visibility across the web, enabling you to engage with your target audience.

How can SEO help customers find you?

As well as proactively looking for new customers, your business needs to be found by customers searching for your product or service. Sounds simple.

But how do you get your website to be the first to appear in searches? You need an SEO strategy geared to your audience.

For example, if your business has a predominantly local audience, it’s worth investing in a Local Search Engine Optimisation (SEO) Strategy. This works if you have a single business location or multiple locations nationwide. A local SEO strategy can be rolled out across all locations with adaptations to make it location-specific.

An SEO Audit will give you valuable insight into how your site is performing in organic search results. It will also tell you if you lack the vital optimisation needed to put your site in front of potential customers.

With the right SEO strategy, you can immediately increase your brand’s visibility. What follows is targeted traffic, which in turn, leads to increased conversions and sales.

Do you need help winning and retaining customers?

Whizz Marketing Services is a Google Partner SEO Agency dedicated to delivering as much support as you need during this challenging time. And beyond…

Call us today on 01256 229073 or request a free audit via the contact form.

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    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
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    Nav Singh
    08:41 11 Nov 22
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    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
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    Matt Cobden
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    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
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    Adam Bland
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    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
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    Johnston Lowry
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    Adam Bland
    12:42 04 Aug 17
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    Emma Henderson
    14:51 23 May 17