The 3rd topic in the Whizz Let’s Talk Video Series explains how we help businesses to create a successful content marketing strategy that will increase brand awareness, increase brand engagement and increase brand authority.
Great content will capture people’s attention. It could be shared and read by 1,000s in just a few hours, but it needs to be useful, intelligent, and of value to the reader.
What is GREAT content?
Great content is …
Writers of great content will have a clear, measurable business goal. They will know their audience and will understand the buyer’s journey. The content will be consistent. The Brand voice will remain steady across channels and content will be personalised, prioritising the user experience.
Building a solid content brand does take time, but your business will reap the rewards of your commitment and dedication to writing great content:
- INCREASED BRAND AWARENESS
- INCREASED BRAND AUTHORITY
- INCREASED BRAND ENGAGEMENT
What type of content should you include in your content marketing strategy?
When people think about content marketing, it is natural to think it’s all about spending hours crafting engaging social media posts and blogs, but there are so many other ways to create great content!
Of course, social marketing is a very important element of your content marketing strategy, however, it pays to think outside of the box and be a bit more creative. How else can you increase your brand authority? How can you increase customer loyalty? How can you increase engagement on your website?
Long form content is great for SEO and will help you to achieve these goals. How-to guides, eBooks, case studies, roundups, podcasts, videos, infographics. There are so many different types of content and so many platforms that you can use which will not only reach your current followers, but also will help you reach new audiences.
Whizz offers remote content marketing support for all types of content and as we are also experts in SEO, we ensure that it is optimised to work for search engines whilst also working hard to connect and appeal to your audience.
Whizz Marketing is a Google Partner Agency and a Certified Google Advertising Consultant.
Please get in touch on 01256 229073 if you would like to get more exposure for your business or visit whizzmarketing.co.uk for details of all the SEO & Marketing services we provide.