Latest News

location targeting with local seo

Local SEO for Small Businesses: Location Pages

Location pages are dedicated web pages that provide specific information about your business for different locations. They pages are powerful tools for amplifying your search visibility and driving traffic to your local business.

Whether you are a business with multiple locations looking to expand your local search visibility for each location, or you are a business wanting to gain more search visibility in areas that you serve, but don’t have a bricks and mortar premises, locations pages are a great tool for driving more traffic to your website.

Think of location pages as being mini-websites – each one tailored to attract local customers in that specific town or county to your physical location or website.

When optimised effectively, location pages can significantly improve your Local SEO.

By incorporating location pages into your SEO strategy along with optimising the content with relevant keywords, adding local business schema markup, and delivering quality, helpful user-centric content, you will soon see your location pages ranking and working to effectively attract local customers and establish your business as a trusted provider in your area.

How Do Location Pages Amplify Search Visibility and Improve Local SEO?

Location pages serve as direct signals to search engines that your business has a physical presence in a specific area, or serves an audience in a specific area.

By providing comprehensive information about your location, including address, contact details, business hours, as well as useful, helpful information content that connects with your target audience, search engines will better understand your local relevance and reward you with higher rank.

Why include location pages in your Local SEO Strategy?

Well-optimised location pages can attract more local traffic to your business in several ways

Enhanced Local Search Rankings: Higher local search rankings lead to more organic traffic from users searching for businesses in your area.

Local Map Listing: Location pages increase the likelihood of appearing in local map listings, making it easier for users to find your business nearby.

Click-Through Rates (CTR): Engaging and informative location pages can boost CTRs, encouraging users to visit your website and explore your business offerings.

Lead Generation: Location pages can serve as lead magnets by providing contact information, local service details, and scheduling options.

How to optimise your location pages

  1. Create unique, helpful content
    The most important factor in creating multiple location pages is to make sure each one is unique and will directly relate to the audience in that location. You will also need to ensure the page is comprehensive, ideally more than 1000 words.
  2. Optimise with location-specific keywords
    Integrate relevant local keywords into the page’s title tag, meta description, content, image filename and image ALT text to improve your relevancy to that location, which will you’re the page to rank in local search results.
  3. Apply local business schema markup
    If you have a bricks and mortar premises in each location, adding local business schema markup for each address will provide search engines with additional context about your business, further enhancing your local visibility.
  4. NAP (Name, Address, Phone Number) Consistency
    If you have multiple locations, ensure consistent NAP information across all online platforms, including your website, Google Business listing, and local directories, to build trust and credibility.
  5. Citation Building
    It will greatly help your SEO efforts if you are able to get some backlinks pointing to the location pages. Build backlinks from local directories, review sites, and industry publications to establish your local authority and improve search rankings.
  6. Google Business Profile Optimisation
    If you are a business with multiple locations, its important to have a Google Business profile for each location. Optimise your Google Business listings by providing accurate and complete information, responding to customer reviews, and encouraging positive feedback. Don’t forget to link each location page to the relevant Google Business profile too.

Once your location pages are live, submit the pages to Google through Google Search console. Manually submitting them, rather than waiting for Google to find them will ensure they get indexed more quickly.

Monitor your location pages’ performance using analytics tools like Google Search Console and Google Analytics. Analyse click-through rates, conversion rates, and other relevant metrics to identify areas for improvement.

We do recommend that you consider working with an experienced SEO specialist to optimise your location pages and develop a comprehensive local SEO strategy to achieve better search visibility and drive more local traffic to your business.

End of chapter graphic

At Whizz Marketing, we provide dedicated, affordable SEO and marketing support to small local businesses.  We also share lots of tips, guidance and resources to help small business owners to better understand SEO and how to apply it.  If you are in need of some extra support, please get in touch.  Call Louise at Whizz on 07814 391221 or visit to find out more about how Whizz can help your business.

If you are eager to get started with learning more about SEO and how to adapt your SEO Strategy to the new AI search landscape, please explore our SEO Hub for Small Businesses.  This is your go-to SEO toolbox!  Here you will find lots of guidance, tips and tools that are bang up-to-date and will give all you need to get started on creating your 2024 SEO Strategy.


Dig Deeper into SEO – Recent Articles in the Small Business SEO Hub:

A Comprehensive Guide to SEO for Small Businesses

Local SEO Strategy for Small Businesses

Small Business SEO:  Local SEO Ranking Factors 2024

Boosting Local SEO with Local Business Schema

Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    Local SEO for Small Businesses:  Location Pages
    Article Name
    Local SEO for Small Businesses: Location Pages
    Location pages are dedicated web pages that provide specific information about your business for different locations. Find out how they can help your small business to gain more local customers.
    Publisher Name
    Whizz Marketing Services
    Publisher Logo
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17
    Louise from Whizz Marketing has helped us with our company’s SEO, offering advice which was practical and relevant to the nature and size of our business. Louise’s knowledge of the local market platforms has been a real positive for us. We have certainly been able to reach a wider audience as a direct result.Our website ranking has benefited greatly from her advice. The ongoing support and input from Whizz Marketing is money well spent – a great return on our investment.
    Farnham Golf Club
    Farnham Golf Club
    14:18 04 Sep 15