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Local SEO for Small Businesses: Location Pages
Location pages are dedicated web pages that provide specific information about your business for different locations. They pages are powerful tools for amplifying your search visibility and driving traffic to your local business.
Whether you are a business with multiple locations looking to expand your local search visibility for each location, or you are a business wanting to gain more search visibility in areas that you serve, but don’t have a bricks and mortar premises, locations pages are a great tool for driving more traffic to your website.
Think of location pages as being mini-websites – each one tailored to attract local customers in that specific town or county to your physical location or website.
When optimised effectively, location pages can significantly improve your Local SEO.
By incorporating location pages into your SEO strategy along with optimising the content with relevant keywords, adding local business schema markup, and delivering quality, helpful user-centric content, you will soon see your location pages ranking and working to effectively attract local customers and establish your business as a trusted provider in your area.
How Do Location Pages Amplify Search Visibility and Improve Local SEO?
Location pages serve as direct signals to search engines that your business has a physical presence in a specific area, or serves an audience in a specific area.
By providing comprehensive information about your location, including address, contact details, business hours, as well as useful, helpful information content that connects with your target audience, search engines will better understand your local relevance and reward you with higher rank.
Why include location pages in your Local SEO Strategy?
Well-optimised location pages can attract more local traffic to your business in several ways
Enhanced Local Search Rankings: Higher local search rankings lead to more organic traffic from users searching for businesses in your area.
Local Map Listing: Location pages increase the likelihood of appearing in local map listings, making it easier for users to find your business nearby.
Click-Through Rates (CTR): Engaging and informative location pages can boost CTRs, encouraging users to visit your website and explore your business offerings.
Lead Generation: Location pages can serve as lead magnets by providing contact information, local service details, and scheduling options.
How to optimise your location pages
- Create unique, helpful content
The most important factor in creating multiple location pages is to make sure each one is unique and will directly relate to the audience in that location. You will also need to ensure the page is comprehensive, ideally more than 1000 words. - Optimise with location-specific keywords
Integrate relevant local keywords into the page’s title tag, meta description, content, image filename and image ALT text to improve your relevancy to that location, which will you’re the page to rank in local search results. - Apply local business schema markup
If you have a bricks and mortar premises in each location, adding local business schema markup for each address will provide search engines with additional context about your business, further enhancing your local visibility. - NAP (Name, Address, Phone Number) Consistency
If you have multiple locations, ensure consistent NAP information across all online platforms, including your website, Google Business listing, and local directories, to build trust and credibility. - Citation Building
It will greatly help your SEO efforts if you are able to get some backlinks pointing to the location pages. Build backlinks from local directories, review sites, and industry publications to establish your local authority and improve search rankings. - Google Business Profile Optimisation
If you are a business with multiple locations, its important to have a Google Business profile for each location. Optimise your Google Business listings by providing accurate and complete information, responding to customer reviews, and encouraging positive feedback. Don’t forget to link each location page to the relevant Google Business profile too.
Once your location pages are live, submit the pages to Google through Google Search console. Manually submitting them, rather than waiting for Google to find them will ensure they get indexed more quickly.
Monitor your location pages’ performance using analytics tools like Google Search Console and Google Analytics. Analyse click-through rates, conversion rates, and other relevant metrics to identify areas for improvement.
We do recommend that you consider working with an experienced SEO specialist to optimise your location pages and develop a comprehensive local SEO strategy to achieve better search visibility and drive more local traffic to your business.
At Whizz Marketing, we provide dedicated, affordable SEO and marketing support to small local businesses. We also share lots of tips, guidance and resources to help small business owners to better understand SEO and how to apply it. If you are in need of some extra support, please get in touch. Call Louise at Whizz on 07814 391221 or visit whizzmarketing.co.uk to find out more about how Whizz can help your business.
If you are eager to get started with learning more about SEO and how to adapt your SEO Strategy to the new AI search landscape, please explore our SEO Hub for Small Businesses. This is your go-to SEO toolbox! Here you will find lots of guidance, tips and tools that are bang up-to-date and will give all you need to get started on creating your 2024 SEO Strategy.
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