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Mobile website vs app

Mobile Website or App? Which is Best For Your Business?

Mobile usage to access the Internet overtook desktop usage in 2015 and has continued to increase year on year.

Living in this mobile world means we as consumers want, need and expect information to be at our fingertips in super-fast time, wherever we are, whatever we are doing.

If you haven’t yet considered expanding your marketing strategy to include mobile investment, then now is most certainly the time to be doing so, especially since the launch of Google’s new Mobile First Index.

So how do you as a business cater for the needs of the mobile-user?

What is important to understand is that the mobile-user searches in a different way to a user who is using a laptop of desktop computer.

More searches are conducted on mobile devices than on desktop. *87% of people have their smartphone by their side day and night. When we want or need something, we reach for our mobile device as it is the most convenient and fastest way of gathering the information we need. These bursts of interaction are called micro-moments, and businesses need to tap into these micro-moments to maximise on opportunities for connecting with the mobile user.

During these interactions, a user will have want-to-buy, want-to-know, want-to-go, want-to-do moments which are loaded with intent, context and immediacy. Your brand needs to be there, be useful and be quick to capitalise on these micro-moments. Your mobile-experience has to be fast, frictionless and relevant to what the consumer is looking for.

Mobile Website, App or both?

The difference between a mobile website and an app is that a mobile site will work to attract new users, whereas an app will help to increase the engagement and loyalty of your existing customers, or those who have already interacted with your brand.

Apps

Apps drive more transactions and value by removing barriers to purchase and as such, retailers often see higher conversion rates on their apps compared to their mobile or desktop sites. If you are not an ecommerce business, you may choose to have an app that offers something extra that your desktop site doesn’t offer, such as a super-quick booking system or quoting system. Whatever type of app you choose, it should improve the mobile user experience and be relevant to their needs.

Consumers can be quite choosy as to which apps they download and use, so the success of your app will largely depend on how strong your brand loyalty is, the usability of the app and how useful the app is to your customers.

Mobile Website

It is crucial for any business to have a site that can adapt to the mobile-user experience.

According to studies conducted by Google, mobile users think less of brands that don’t have great mobile sites. Over 67% of mobile shoppers say they’re more likely to make a purchase if the site is mobile-friendly and more than 75% of mobile users say they’re more likely to revisit a mobile-friendly site.*

Making a site mobile-friendly can be achieved by making a desktop site mobile-responsive so the content will adapt to different screen sizes. An alternative is to have a separate mobile website that is more streamlined than the desktop version, with easier to use navigation, larger touch-points and faster download speeds.

A mobile website will appear in the Google search index results if a user conducts a relevant search, whereas an app will not, so we will always recommend that a business has a mobile site as a priority.

If you feel an app would be of value as well, then great! Having a mobile site isn’t just about making the next sale, it’s about building a strong brand and making sure customers keep coming back – this is where an App can really work well.

Whizz Marketing is a Google Partner Agency and SEO Company in Hampshire. If you would like further information on how to market your business to the mobile user, please get in touch with Louise on 01252 622129 or visit whizzmarketing.co.uk.

Source
*Think with Google – what users want from mobile sites today.

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    Summary
    SEO
    Service Type
    SEO
    Provider Name
    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252 622129
    Area
    UK
    Description
    If you haven’t yet considered expanding your marketing strategy to include mobile investment, then now is most certainly the time to be doing so.
    DEDICATED SEO CONSULTANCY SERVICES IN YOUR LOCAL AREA
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
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    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
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    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
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    Matt Cobden
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    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
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    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
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    Johnston Lowry
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    Adam Bland
    12:42 04 Aug 17
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    Emma Henderson
    14:51 23 May 17
    Louise from Whizz Marketing has helped us with our company’s SEO, offering advice which was practical and relevant to the nature and size of our business. Louise’s knowledge of the local market platforms has been a real positive for us. We have certainly been able to reach a wider audience as a direct result.Our website ranking has benefited greatly from her advice. The ongoing support and input from Whizz Marketing is money well spent – a great return on our investment.
    Farnham Golf Club
    Farnham Golf Club
    14:18 04 Sep 15