Latest News

Reach Local Whizz Marketing

Reach Local – Drive More Local Business in 2018

The online marketplace can be highly effective in driving local, targeted traffic to your website. There are many ways to capture a local audience, and a great place to start is Google.

Google can help you to achieve your goal through organic search as well as through Pay Per Click (Google Adwords).
We advise that a business targeting a local audience invests in a combined approach of applying SEO to attract local organic traffic, and a PPC campaign that will capture users searching on more specific keywords. This combined approach will enable you to achieve a wider reach on a greater number of keywords, which will result in higher impression share, greater brand visibility in Google and higher volumes of targeted traffic reaching the site.

On-site SEO to reach a local audience

When a user searches for a product, service or business on a mobile device, their location will be taken into account when Google returns the search results. If the user has specified a particular location in their search query, this will override the user’s current location and the search results will be specific to the search query.

In optimising a website to attract more local traffic, the goal will be to create more relevance to the bricks and mortar location of the business. This means adding a geographic reference throughout the site to include the town and/or county where the business is located. This will need to be added through all content, not just text, but to also be referenced through image titles and descriptions, meta tags, link text, headlines and if possible, the navigation and page urls. Local Business Structured Data Markup can also be added to help search crawlers easily identify your business location.

Once your site is optimised in this way, it becomes more relevant to people searching for the products and services you offer, particularly if they are local to your business.

Google My Business Listing

A GMB listing will put your business on the Google Map. This helps to enhance the local organic visibility of your business, and over time this listing can accrue rank much like your main website listing. This local search listing can be a strong traffic driver, particularly for mobile traffic. You can help this listing to accrue rank by encouraging your customers to post reviews on Google, by adding photos and keeping the listing updated and well maintained.

PPC – Google Adwords

Google Adwords has a wide range of targeting options, and applying geographical targeting to your campaign will ensure your ads are only shown to people in your target location. You can specify a target radius around your business, for example setting a 5 mile radius means the ads will only show to people searching for the products/services you offer in that region, or you can specify postcodes.

There is also an option to link your Google Ad Campaign to your Google My Business listing through the Location Extensions tool, and this will help your ads to achieve more local prominence and will show your business location with the map marker alongside the ad.

Whizz Ma is a Google Partner Agency and Louise is an Accredited Google Advertising Specialist and SEO Consultant. If you would like some support in generating more local business in 2018, please get in touch. or email

Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    Service Type
    Provider Name
    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252 622129
    Drive more local business. The online marketplace can be highly effective in driving local, targeted traffic to your website. There are many ways to capture a local audience, and a great place to start is Google.
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17