Effective SEO strategies for Basingstoke businesses – outrank your competition

Looking to gain an edge over your Basingstoke competitors? If so, you’ve come to the right place!

In today’s digital landscape, having a strong online presence is essential for businesses looking to thrive. With effective SEO strategies, you can ensure your website appears at the top of search engine results, attracting more traffic and potential customers.

From optimising your website’s meta tags and incorporating relevant keywords to creating high-quality content and building backlinks, there are many strategies we can apply to improve your website’s search engine rankings.

By understanding and implementing these strategies effectively, you can outshine your competitors and establish yourself as a leader in your industry.

So, whether you’re a small local business or a large corporation in Basingstoke, investing time and effort into SEO is crucial in today’s competitive online landscape.

Let us show you how you can gain competitive advantage in the evolving AI search landscape.

Why SEO is important for businesses in hampshire

Understanding the Basingstoke market

To understand why SEO is crucial for businesses in Basingstoke, let’s take a look at some key benefits:

1. Increased Visibility: When your website ranks higher on search engine results pages, it becomes more visible to potential customers. This increased visibility translates into more organic traffic and potential leads.

2. Improved Credibility: Websites that appear at the top of search results are often seen as more credible and trustworthy by users. By implementing an effective SEO strategy, you can establish your business as an authority in your industry.

3. Targeted Traffic: SEO allows you to target specific keywords and phrases that are relevant to your business. This means that the traffic you attract through SEO is more likely to be interested in your products or services, increasing the chances of conversion.

By investing in a Basingstoke SEO Strategy, local businesses can gain a competitive edge, attract more customers, and ultimately increase their revenue.

dirive more local business - local seo in hampshire

Mobile optimisation for better rankings

For businesses targeting Basingstoke and the local area, optimising for local search is essential. A Local SEO Strategy will help your business to rank higher in location-based searches and attract customers in your local geographic area.

Here are some key elements of a successful local SEO strategy:

1. Claim and Optimise a Google Business profile: Claiming and optimising your Google Business listing is crucial for local SEO. Ensure that your business information, including address, phone number, and website, is accurate and up-to-date. Encourage customers to leave reviews, post photos, and respond to customer enquiries.

2. NAP Consistency: NAP stands for Name, Address, and Phone Number. Ensure that your business’s NAP is consistent across all online platforms, including your website, social media profiles, and local directories. Inconsistent NAP information can negatively impact your local SEO efforts.

3. Localised Content: Create localised content that targets Basingstoke-specific keywords and addresses the needs and interests of the local audience. This could include blog posts, landing pages, or event listings that are relevant to the Basingstoke market.

4. Local Link Building: Seek opportunities to earn backlinks from local Basingstoke websites and directories. This helps establish your business as a local authority and improves your local search visibility.

SEO Agency in Basingstoke Hampshire

Local SEO Agency in Basingstoke Hampshire

If you want to target locally, a Local SEO strategy is what you need.  This will work to drive targeted local traffic to your website.

We have had some great success with our totally bespoke Local SEO Strategies. We do this in a variety of ways, including optimisation and management of Google Business profiles, applying location-targeting & structured data markup to websites and by creating location-specific content.

Find out more about our SEO Services in Basingstoke Hampshire >>




Don’t miss out on the immense potential of AI-driven search experiences. Partner with Whizz Marketing, the trusted name in Hampshire SEO consultancy, and let us unlock the power of SEO Content Strategy for your business. Contact us today to get started on your journey to online success!

Ready to boost your business with SEO?

Affordable results-driven SEO in Basingstoke

Whizz Marketing is an SEO agency in Hampshire who loves helping local Basingstoke businesses to thrive.

We take great pride in delivering affordable SEO that gets results. We have many local clients, across multiple sectors, and we work closely with each and every one of them to ensure we deliver dedicated SEO & marketing support, as and when it is needed.

Our strategic approach starts with understanding your business and goals. Following an initial consultation, and an analysis of your competitors and keywords, we will be able to identify what actions need to be taken in order to achieve your goals.

SEO Basingstoke Hampshire

We believe that in order for us to provide a totally customised SEO strategy, the price should reflect what you need. So we don’t offer fixed-price monthly contracts, the price you pay is relative to the amount of work required to get the desired results.

If you have a website of less than 20 pages then we will give your site an SEO boost for a one-off fee of £350.00.  If you have a larger site we will perform an initial audit on the site free of charge and then provide a quotation on the work required to get the desired results.


whizz marketing services provides a quality seo service to small businesses


We are totally committed to helping your brand achieve more visibility online.

Find out more about our SEO Services in Basingstoke Hampshire

SEO helps to increase the visibility of your website in Google search results and drive highly targeted traffic to your website.

We can package up all these services to give your site the SEO boost it needs



  • Trusted Google Partner Agency with specialisms in mobile & search advertising
  • Over 24 years marketing expertise
  • Proven SEO success
  • Loyal customer base
  • Rated 5.0 on Google with 20 reviews
  • Complete transparency on costs and packages
  • Certified WordPress SEO Specialist
  • Local & National reach across multiple sectors

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    • Keyword Research
    • Competitor Analysis
    • SEO Audit
    • Technical SEO
    • Content Optimsation
    • Meta Tag Optimisation
    • Image Optimisation
    • Schema Markup


    SEO (Search Engine Optimisation)

    Organic search is the process by which users conduct a search query in Google, or other search engines. The search engine results pages (SERPS) display the most relevant and authoritative web pages that Google algorithms determine to be the best match to that search query. These are also known as ‘natural’ search results as they are not paid for. If a web page is getting on page 1 or even in the top organic position of Google, this webpage will have a high rank for that particular search term or keyword. SEO (Search Engine Optimisation) is a strategy used to help increase rank and authority of web pages, to achieve greater visibility and more traffic in organic search.

    Paid search gives advertisers an opportunity to achieve more brand visibility in Google, and other search engines, than they would naturally achieve in organic search. Paid search is a great strategy to use if a website is not achieving Google Page 1 visibility for keywords that are important to the business. As paid ads are displayed above organic search results, it can give a brand greater prominence and competitive advantage. Paid ads work to drive targeted traffic to a website and each time a user clicks on the ad, the advertiser will pay for that click. The cost per click varies across different sectors, but a paid search campaign can be run from as little as £4.00 per day.

    SEO requires a different strategy to PPC. SEO is a long-term strategy. It takes time for a website to gain rank, trust and authority. This builds over time as the website becomes more established and as Google starts to receive signals that indicate the content is trusted, useful and relevant for users. PPC on the other hand is often used as a short-term promotional strategy as PPC can get expensive over time as each click is paid for. For maximum visibility and prominence, the best solution is to create an SEO strategy to complement a PPC strategy. This means you will be creating more opportunities for people to reach your website using different keywords and search terms, which will result in more traffic, leads and conversions.

    An SEO Audit is an analysis of how your website performs in organic search results. A comprehensive SEO Audit will provide insight many different factors that may affect the performance of your site. These include insight on the level of optimisation your website and pages achieve, any SEO issues, technical issues such as broken links, page speed analysis and scores, any mobile optimisation issues, traffic analysis, rank analysis, and any gains or losses in the rank of keywords you are tracking, backlink analysis, trust and citation flows and level of domain authority. Your SEO agency should identify any issues and be able to resolve them for you. Once any errors and issues are resolved, it will give your site the best opportunity to gain rank and visibility in organic search results, which will generate more targeted traffic, leads and conversions.

    Black hat SEO is bad SEO. These are a set of practices that are used to manipulate search engines. Black Hat SEO practices are pretty redundant now as Google is aware of them all and will penalise sites that continue to use spammy techniques to achieve rank advantage. Black Hat SEO will get your site excluded from Google, so avoid, avoid, avoid! Black Hat SEO techniques include link manipulation, keyword stuffing, hidden text or links, doorway pages, cloaking, article spinning, content automation and many more. If you haven’t reviewed your SEO for a few years, it is strongly recommended, as your site may not be ranking as well as it could if some of these Black Hat SEO techniques are evident on the site.

    Good SEO is White Hat SEO. Bad SEO is Black Hat SEO. Google algorithms have become very sophisticated in the last few years. Google now understands the context of web content, and also understands user intent. It uses algorithms to produce accurate results in response to a search query. When good SEO is applied, it will work with these algorithms to help your content achieve more visibility in organic search results. There are many factors that affect the authority and rank of a website and its web pages, so it is recommended that you first conduct an SEO Audit as well as keyword and competitor research so you have the insight you need to make informed decisions that will help you to achieve your goals.

    Any SEO strategy should include a content marketing strategy, and for good reason. Google’s algorithms are now so advanced they can understand the ‘context’ of words, which means we no longer need to stuff our websites full of single keywords. This will not be seen favourably by Google anymore. It is much better to use what we call ‘long-tail keywords’, these are search phrases that are much more specific, maybe containing 2, 3 or 4 words. Users are now much more savvy when it comes to searching online. They know that if they type in ‘black patent shoes’ they will find black patent shoes. However, if the user typed in ‘black shoes’ but actually wanted black patent shoes, they will understand that the results won’t be as relevant. So if you have a content strategy where you are writing unique, relevant content that is of interest to your users and which contains a few long-tail keywords, and which also shows to increase the engagement of your users, then this content will achieve more visibility in organic search results.

    Conduct a Competitor Analysis to gain insight on how you are positioned in organic search results compared to your competitors. This analysis will also provide insight on what keywords your competitors are ranking for, the level of traffic they generate and what keywords may present more opportunity to outrank your competition. Once you have analysed the data, you will have a better understanding of what you need to do in order to gain competitive advantage and start outranking your competitors for keywords that are important to your business.

    A cross-channel marketing campaign will help to drive more traffic to your website quickly. We recommend initially conducting some keyword and competitor research, and this insight will help you to determine how much budget you may need to invest in order to achieve your goals. Great traffic-generating strategies include Google display campaigns, paid social campaigns, email campaigns and video campaigns. If you are looking to generate more traffic long term then investing in SEO will help increase brand visibility in organic search results, and this will generate more traffic, increasing leads and sales.

    Local SEO will help your brand achieve greater visibility in organic search results when local users are looking for the products and services you offer. If you want to attract a local audience you will need to create a Google My Business profile and a Bing profile. This will put your business on the map. Further profile optimisation can then be incorporated into your SEO strategy, as well as applying location-targeting through your website content to make your site more relevant to the local target area.

    Backlinks are incoming links to your site from a third party site. The important thing to remember, is quality over quantity. Google assesses the quality of your backlinks based on authority, trust and relevance of the link to your website content. Building backlinks from high authority, relevant domains is a great way to enhance your SEO and increase your own domain authority. The strongest ranking signals Google receives is the level of authority and trust a domain has accrued, and this is why quality backlinks are such an important part of an SEO strategy.

    SEO is an important element of the marketing mix. A company needs to invest in SEO if they want their website content to be found by people searching online. Unless your business has very strong brand awareness and authority, your web content is unlikely to attract much traffic without applying an effective SEO strategy. A good SEO strategy will help your site to gain more visibility in Google and across other search channels for a variety of keywords that are important to your business. This will increase traffic to your website, resulting in more leads and conversions. SEO will make your website work harder for your business and will help to increase ROI.

    How long SEO takes does depend on a number of factors. The level of competition is always going to dictate how easy or hard it will be to achieve your business goals. It will also depend how much authority and trust your site has already accrued. New domains will take time to gain trust and authority with Google, and until your domain is a bit more established, it is unlikely to generate a lot of organic traffic in initial months. However, if you implement an SEO strategy from the moment your site is launched, follow Google Best Practice guidelines and work at generating positive reviews, building quality, relevant backlinks and driving engagement with your users via social channels and content marketing, then you will be helping to accelerate the process and you will see results a lot more quickly. If you have an established site, and you have just implemented a new SEO strategy, you should start to see results within 3 months.

    There are many different SEO strategies used by agencies across the World, but the reality is that some work, and some sadly don’t. Best Practice SEO Guidelines are produced and revised by Google on a regular basis, so if you follow the best practice principles you should feel confident that you will get results from your investment in SEO. Google algorithms change frequently, and some updates have a dramatic impact on search results. Some websites may make some gains following an algorithm update, whilst others may be penalised. Google search is a constantly evolving marketplace, and there are many external factors that SEO agencies and webmasters have no control over, such as algorithmic changes, competition, economic climate, seasonal fluctuations, and Covid-19, which has resulted in a great deal of volatility in search indexes due to changes in user search behaviour and demand. Any good SEO agency will work to optimise your website in line with current best practice principles and in response to recent algorithm updates. This will give your site the best possible chance of gaining increased visibility and traffic through organic search results, and will help your brand to gain competitive advantage.

    Keywords are words or phrases that people use to search for products and services online. Keywords help your website get found in Google and other search engines. You need to get smart with keywords and optimise your website with keywords that will present the most opportunity for capturing the attention of your target audience. Researching target keywords and establishing how easy or difficult it will be to achieve results with them is key to creating a successful SEO strategy.

    There are many benefits to investing in an SEO strategy for your business. Implementing best practice SEO will help your website get found more easily by people searching for the products and services your business provides. This results in higher volumes of targeted traffic landing on your website, increasing leads and conversions. There are many factors that correlate to page rank, which will result in increased brand visibility and traffic to your site, but the main factors to work on as part of an SEO strategy is site speed, mobile usability, gaining credible and relevant backlinks, creating useful and relevant content and optimising your site with focus keywords that are important to your business.

    Find out more

    Want to outrank your competitors?

    Improve your website SEO

    Book a FREE Audit today

    Call us on 01256 229073

    Or complete the form below

      We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

      Please view our Privacy Policy for full T&CS

      We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
      Jones Moves
      Jones Moves
      18:03 15 Jun 23
      Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
      Nav Singh
      Nav Singh
      08:41 11 Nov 22
      Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
      Chris King
      Chris King
      16:20 03 Aug 20
      Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
      Matt Cobden
      Matt Cobden
      09:46 22 Jul 20
      Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
      Ryan Kaye
      Ryan Kaye
      12:35 05 Jul 18
      Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
      Adam Bland
      Adam Bland
      08:02 05 Jul 18
      Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
      Johnston Lowry
      Johnston Lowry
      08:32 09 Nov 17
      We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
      Adam Bland
      Adam Bland
      12:42 04 Aug 17
      Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
      Emma Henderson
      Emma Henderson
      14:51 23 May 17