Latest News


SEO Focus for 2022 – Boost your online brand visibility

In 2022 Whizz will be focusing on delivering highly effective and innovative SEO strategies to clients.

When SEO is done correctly, it works to help you achieve your business goals.

By applying an SEO Strategy that is aligned to your business goals, you will first start to notice that you can find your content much more easily when typing keywords into Google search.

This increased online brand visibility for keywords that are important to your business will attract more targeted traffic to your website.

As the audience is more targeted, this will naturally increase the level of user engagement with your brand, and this will help to drive more conversions, resulting in better quality leads and more sales.

What should be the focus for SEO in 2022?

  1. E.A.T – Expertise, Authoritativeness, Trustworthiness
    Google’s Search Quality Rater Guidelines is the Google SEO Bible that is used by human quality raters to assess the quality of Google’s search results. It states that the E.A.T concept is a ranking factor and experts are indicating this to become a stronger signal in 2022.
    Expertise is about showing how knowledgeable you are on a subject or topic. This can be demonstrated through your blog, your author bio, your social media interactions and connections.
    Authoritativeness is about your brand reputation, particularly amongst other experts and influencers in your sector. Enhancing your brand reputation can be achieved by generating positive reviews on third party platforms, references & brand recommendations from experts, news articles, white papers.
    Trustworthiness – your published content will be evaluated to ensure it is legitimate, transparent and accurate. Transparency will include displaying contact information and showing T&Cs, and a Privacy Policy.
  2. Desktop Page Experience
    This is interesting, because Google has been focusing so much on the mobile user experience in recent years, but this was probably the biggest algorithm update of 2021. Google is still rolling out the changes which are due to complete by February 2022. This relates to core web vitals which you can analyse using the Google Page Speed tool.
  3. Quality Linkbuilding
    My clients will know I always harp on about linkbuilding – quality, not quantity! This has always been one of Google’s core ranking factors that will help your domain to gain more trust and authority, and it is still a recommended focus for 2022
  4. Spam-free, Error-free, Secure Site
    Google’s main focus is to give users the best experience possible when they are accessing content through Google Search. This is why Google drives the quality content message so strongly.
    Give users what they want
    Make sure it’s quick and easy to find
    Make sure it’s accurate
    Make sure the content is created for the user, first and foremost.
    Fix errors on the site quickly
    Improve site security to reduce risk of spam attack
    Don’t keyword stuff
    Don’t create content that is hidden from users (cloaking)
    Don’t use spammy linkbuilding tactics

No-contract SEO for SME’s – Helping businesses to thrive in 2022 and beyond

We have the skills, knowledge and experience to help our clients be as successful as possible. We will help your business to thrive in the online marketplace in 2022 and beyond.

Our SEO services are totally bespoke and we will create a strategy that is best suited to the needs of your business, and your budget. We don’t tie our clients into a contract. There is no set monthly fee to pay. All prices are quoted up front with complete transparency.

It can take 3 months for any SEO applied to take effect in Google, so we will track the performance of your site for 3 months following the SEO Boost, totally FREE OF CHARGE! We do this because we are confident that you will see that our work has had a positive impact on your brand visibility in Google.

To get started on your SEO journey with Whizz in 2022, please get in touch with Louise on 01256 223073 or request a FREE Website Audit on our website.

Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17