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SEO for Startups: How to Gain Brand Visibility on a Limited Budget

For startups, establishing an online presence and gaining visibility in search engine results can be a daunting task, especially when operating on a limited budget. However, search engine optimisation (SEO) can play a crucial role in driving organic traffic, increasing brand awareness, and attracting potential customers.

Affordable SEO that gets results

There are many SEO agencies out there that charge high retainers to clients wanting access to their skills and expertise in the world of search engine optimisation. For some businesses, however, these high monthly costs and lengthy contracts are too much of a commitment, especially to fledgling businesses in their first year who have already invested in the set up costs of their new business.

At Whizz Marketing, we have always been committed to providing dedicated SEO support at an affordable price. We do not charge a retainer, there is no monthly contract. All our SEO services are priced based on what the client wants to achieve and what budget is available. We make SEO affordable, whatever size your business, and whatever your budget. We will help you to grow your business online.

Let’s explore essential SEO strategies that startups can implement to gain traction and visibility without breaking the bank.

Keyword Research and Targeting

Keyword research is the foundation of any successful SEO campaign. An effective SEO strategy hinges on thorough keyword research and evaluating their potential to yield desired results. Only by crafting and implementing a well-structured keyword plan can you accurately assess its impact on ROI.

Search engine bots scour countless web pages to identify the most relevant content that aligns with users’ search queries. Our approach ensures that your content is discoverable through strategically chosen keywords tailored to your business needs.

Competitor Analysis

Knowing who your online competitors are, what keywords they rank for and how much authority they have are useful insights that will help us to create an SEO strategy that will give you competitive edge.

A detailed competitor analysis report offers a comprehensive comparison, analysis, and assessment of multiple domains to gain a competitive advantage. By evaluating various SEO factors of your competitor domains, we provide valuable insights that will enable you to formulate a potent marketing and SEO strategy, granting you a distinct competitive edge.

Optimise On-Page Elements

Once you have a list of targeted keywords, it’s time to give your site an SEO boost by optimising your website’s on-page elements. This involves incorporating the chosen keywords strategically into your website’s meta titles, meta descriptions, headings, and content. Ensure that your content is informative, engaging, and valuable to visitors. We also recommend adding a blog section to regularly publish relevant content, which can help drive traffic and establish your startup as an authoritative source in your industry.

Responsive and Mobile-Friendly Design

In today’s mobile-centric world, having a responsive and mobile-friendly website is critical. Google prioritises mobile-friendly websites in its search rankings, making it essential for startups to optimise their site for various devices. A mobile-friendly design not only enhances user experience but also contributes to better search engine rankings.

Backlinks from authoritative and relevant websites are a vital factor in SEO success. While building backlinks can be time-consuming, startups can leverage their network and connections to gain initial traction.  At Whizz Marketing, we offer a local and national business directory linkbuilding service which will help increase your brand visibility across the web.

It is also recommended that you engage in guest posting on industry-related blogs, participate in local events or webinars, and collaborate with influencers to generate quality backlinks. Remember, it’s not about the quantity of backlinks, but the quality and relevance that truly matter.

Leverage Local SEO

For startups targeting a specific local area, local SEO is a powerful tool. Claim and optimise your Google My Business (GMB) listing, ensuring accurate and consistent information, such as your address, phone number, and business hours. Encourage customers to leave reviews on your GMB profile, as positive reviews can boost your local search rankings significantly.

Content Marketing on a Budget

Content marketing is an effective way to attract organic traffic and build brand authority. However, producing high-quality content may seem expensive for a startup with limited resources.

To overcome this challenge, focus on producing evergreen content that remains relevant over time. Repurpose content across different formats, such as turning blog posts into infographics or videos, to reach a broader audience without incurring significant costs.

Harness the Power of Social Media

Social media platforms are not only valuable for engaging with your audience but also for driving traffic to your website. Share your content on various social media channels, actively participate in discussions, and connect with potential customers and influencers. Social signals may not have a direct impact on search rankings, but they can amplify your content and indirectly contribute to SEO success.

Monitor and Analyse Performance

Consistently monitor your website’s performance and track key metrics using free analytics tools like Google Analytics. Analysing data will help you understand what works and what doesn’t, enabling you to make data-driven decisions for ongoing optimisation. Keep a close eye on website traffic, bounce rates, conversion rates, and keyword rankings to measure the effectiveness of your SEO efforts.

How Whizz can help drive your business forward

SEO for startups does not have to be an expensive endeavour. With careful planning, strategic execution, and a focus on delivering value to your audience, you can gain traction and visibility in search engine results on a limited budget.

We can help through the range of SEO & Marketing services that we offer. Starting at just £150.00 for keyword research – we can get you started on your SEO journey.

Find out more about our SEO services at or call Louise for a chat about your SEO requirements on 07814 391221.

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    Search Engine Optimisation
    Service Type
    Search Engine Optimisation
    Provider Name
    Whizz Marketing Services,
    28 Raven Road,Hook,Hampshire-RG27 9HH,
    Telephone No.07814 391221
    Search engine optimisation (SEO) can play a crucial role in driving organic traffic, increasing brand awareness, and attracting potential customers. Whizz Marketing Services in Hampshire provides dedicated SEO and marketing support to small businesses in Hampshire and across the UK.
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17