LOCAL SEO AGENCY IN SURREY

TOP SEO STRATEGIES FOR SURREY BUSINESSES

Supercharge your growth in 2024 with Whizz Marketing’s Local SEO Expertise.

As a Surrey business owner, you know the unique challenges and opportunities our vibrant county presents.

Competition is fierce, local customers are savvy, and navigating the ever-evolving digital landscape can feel overwhelming.

But 2024 can be your year to break-through the noise and achieve explosive growth.

YOUR LOCAL SEO AGENCY IN SURREY

Whizz Marketing is your trusted, dedicated SEO agency. We understand the intricacies of Surrey’s online market. We don’t just offer generic strategies; we tailor results-driven, affordable SEO solutions that propel your business to the top of local search results, where Surrey customers are actively looking for you.

whizz marketing services provides a quality seo service to small businesses

Here’s what sets Whizz Marketing apart:

Local Expertise: We know Surrey, inside and out. Our team lives and breathes the local market, understanding its nuances and customer preferences.

Transparent & Affordable: We believe results, not empty promises, matter. You’ll get clear communication, a personalised strategy, and competitive pricing.

Data-Driven Approach: We don’t rely on guesswork. We use cutting-edge tools and data analysis to ensure your SEO campaign delivers measurable results.

Proven Track Record: We’ve helped many local businesses climb the search engine ladder, increasing website traffic, leads, and ultimately, revenue.

Ready to unlock your growth potential in 2024? Let Whizz Marketing show you how.

If you are ready to get started, please get in touch! Book a free consultation by calling 07814 391221 or emailing louise@whizzmarketing.co.uk. We will help turn your online presence into a powerful magnet for local customers!

Read our latest Ultimate Guide to SEO for Surrey Businesses on to find out more about how our Local Surrey SEO strategies can help your Surrey business to thrive!

CREATE A WINNING SEO STRATEGY IN 2024:

  • RUN SEO AUDIT
  • RESOLVE TECHNICAL ISSUES
  • CONDUCT KEYWORD RESEARCH
  • CONDUCT COMPETITOR ANALYSIS
  • REVIEW & ADAPT YOUR SEO STRATEGY FOR AI SEARCH
  • IMPLEMENT A TOPIC-FOCUSED SEO CONTENT STRATEGY
  • USE A COMBINED ORGANIC AND PPC STRATEGY
  • GENERATE POSITIVE REVIEWS

Want to outrank your competitors?

Improve your website SEO

Book a FREE Audit today

Call us on 01256 229073

Or complete the form below

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    THE ULTIMATE GUIDE TO SEO IN SURREY

    Boost your surrey business with a winning seo strategy

    WHY IS SEO SO IMPORTANT FOR SURREY BUSINESSES?

    The digital landscape is constantly evolving, and staying ahead of the curve is crucial for any Surrey business looking to thrive in 2024.

    When it comes to local SEO, understanding current key trends and how Google search is evolving will help you in creating a winning strategy that achieves your business goals.

    SEO, or Search Engine Optimisation, is the process of optimising your website to improve its visibility and ranking on search engine results pages. By implementing SEO strategies, you can increase organic traffic to your website, attract more potential customers, and ultimately grow your business.

    • Increased search visibility
    • Increased traffic
    • Increased leads
    • Increased sales

    Competition for Google Page 1 real-estate is fierce for businesses in Surrey

    SEO can give you the edge you need to stand out from the crowd.  By targeting Surrey-specific keywords and optimising your website for local searches, you can reach your target audience more effectively and drive relevant traffic to your site.

    Ready to boost your business with SEO?

    SEO INSIGHTS TO GET YOU STARTED

    1. Mobile-First is No Longer a Trend, It’s a Necessity

    Gone are the days when desktop reigned supreme. In 2023, over 60% of local searches were conducted on mobile devices, and this trend is only accelerating.

    This means your website must be mobile-friendly and offer a seamless user experience on all devices. Prioritise fast loading times, clear navigation, and easy click-to-call functionality.

    2. Local Intent Reigns Supreme

    People aren’t just searching for “pizza,” they’re searching for “best pizza near me.” Optimise your website for local search terms by incorporating your town, city, and surrounding areas into your content and meta descriptions. Create and optimise a Google Business profile and add your business to local directories to increase your online visibility.

    3. Embrace the Voice Search Revolution

    With the rise of smart speakers and voice assistants like Siri and Alexa, voice search is rapidly changing the way people search for information.

    Optimise your website content with natural language and long-tail keywords to ensure you’re visible in voice search results.

    4. Content is Still King, But Quality Matters More Than Ever

    Forget keyword stuffing and thin content. Google prioritise high-quality, informative content that resonates with your target audience. Focus on creating valuable blog posts, articles, and website copy that addresses your customers’ pain points and establishes you as a thought leader in your industry.

    5. Visuals are Key to Capturing Attention

    Incorporating high-quality images, videos, and infographics into your content can significantly improve engagement and user experience. Remember, Surrey customers are visually driven, so leverage captivating visuals to tell your brand story and stand out from the competition.

    6. Reviews and Social Proof are Trust Builders

    Positive online reviews and social media engagement are crucial for building trust and credibility with potential customers. Encourage satisfied customers to leave reviews on Google, Facebook, and other platforms. Actively engage with your audience on social media and showcase positive testimonials.

    7. Data-Driven Decisions are Your Best Friend

    Don’t rely on guesswork! Utilise analytics tools to track your website traffic, keyword performance, and customer engagement. Analyse the data to identify areas for improvement and make data-driven decisions that optimise your SEO strategy for maximum impact.

    Remember, SEO is a marathon, not a sprint. By staying informed about key trends, implementing these insights, and partnering with a local SEO expert like Whizz Marketing, you can unlock the full potential of your online presence and achieve sustainable growth in the ever-evolving digital landscape of Surrey.

    seo content marketing strategy to become an authority in your niche

    Top Tips on how to attract more customers for your Surrey business

    Surrey’s diverse demographics and affluent population present lucrative opportunities for businesses to attract new customers and drive local traffic. However, competition within various sectors can be fierce.

    Tailor your marketing to stand out, considering these factors:

    Understanding Surrey’s Audience

    Demographics: Surrey boasts a higher-than-average income and population density compared to the UK. Families, young professionals, and retirees make up significant segments. This translates to diverse needs and desires.

    Interests: Residents enjoy a blend of rural charm (Surrey Hills, National Trust sites) and urban vibrancy (Guildford, Woking). Consider the specific interests of your target audience when crafting your message.

    Addressing Sector Competition

    Research your competitors: Analyse their strengths and weaknesses to identify market gaps you can fill. Offer unique value propositions or specialised services.

    Highlight local expertise: Focus on your understanding of Surrey’s specific needs and preferences. Showcase local partnerships, sponsorships, or community involvement.

    Leverage niche differentiation: If operating in a saturated market, target a specific sub-segment with tailored offerings and messaging.

    Marketing Strategies for Local Impact

    1. Local SEO Optimisation

    • Claim and optimise your Google Business listing: Ensure accurate information, compelling descriptions, and high-quality photos. Encourage customer reviews.
    • Target local keywords: Research terms Surrey residents use to find your type of business and incorporate them into your website content and online listings.
    • Build local backlinks: Partner with Surrey businesses or organisations for cross-promotion and link exchanges.

    2. Embrace Community Engagement

    • Support local events, charities, or sports teams: Increase brand awareness and goodwill within the community.
    • Partner with local influencers or publications: Leverage their reach and influence to reach your target audience.
    • Run targeted social media ads: Focus on demographics and interests relevant to your ideal customer in Surrey.

    3. Leverage Offline Connections

    • Attend local networking events: Build relationships with potential customers and business partners.
    • Offer workshops or demonstrations: Create opportunities for interaction and brand experiences.
    • Collaborate with complementary businesses: Cross-promote each other’s offerings and expand your reach.

    4. Personalise Your Approach

    • Segment your audience: Group customers based on demographics and interests for targeted messaging.
    • Offer local promotions and discounts: Encourage website visits or store visits.
    • Highlight local stories and testimonials: Showcase positive experiences from Surrey customers.

    5.  Measure, Analyse and Adapt

    • Track and monitor results:  Regularly monitor campaign performance and adapt your strategies as needed.
    • Be authentic and transparent: Connect with the community through genuine initiatives and showcase your local story.
    • Offer exceptional customer service: Build positive word-of-mouth and encourage repeat business.

    By strategically tailoring your marketing efforts to Surrey’s demographics, understanding competition, and embracing local engagement, you can attract new customers, drive website traffic, and establish your business as a valuable part of the Surrey community.

    Ready to take your Surrey business to the next level? Contact Whizz Marketing today for a free SEO consultation and see how we can help you dominate local search and attract more customers.

    More Questions? Check out these SEO FAQs

    SEO (Search Engine Optimisation)

    Organic search is the process by which users conduct a search query in Google, or other search engines. The search engine results pages (SERPS) display the most relevant and authoritative web pages that Google algorithms determine to be the best match to that search query. These are also known as ‘natural’ search results as they are not paid for. If a web page is getting on page 1 or even in the top organic position of Google, this webpage will have a high rank for that particular search term or keyword. SEO (Search Engine Optimisation) is a strategy used to help increase rank and authority of web pages, to achieve greater visibility and more traffic in organic search.

    Paid search gives advertisers an opportunity to achieve more brand visibility in Google, and other search engines, than they would naturally achieve in organic search. Paid search is a great strategy to use if a website is not achieving Google Page 1 visibility for keywords that are important to the business. As paid ads are displayed above organic search results, it can give a brand greater prominence and competitive advantage. Paid ads work to drive targeted traffic to a website and each time a user clicks on the ad, the advertiser will pay for that click. The cost per click varies across different sectors, but a paid search campaign can be run from as little as £4.00 per day.

    SEO requires a different strategy to PPC. SEO is a long-term strategy. It takes time for a website to gain rank, trust and authority. This builds over time as the website becomes more established and as Google starts to receive signals that indicate the content is trusted, useful and relevant for users. PPC on the other hand is often used as a short-term promotional strategy as PPC can get expensive over time as each click is paid for. For maximum visibility and prominence, the best solution is to create an SEO strategy to complement a PPC strategy. This means you will be creating more opportunities for people to reach your website using different keywords and search terms, which will result in more traffic, leads and conversions.

    An SEO Audit is an analysis of how your website performs in organic search results. A comprehensive SEO Audit will provide insight many different factors that may affect the performance of your site. These include insight on the level of optimisation your website and pages achieve, any SEO issues, technical issues such as broken links, page speed analysis and scores, any mobile optimisation issues, traffic analysis, rank analysis, and any gains or losses in the rank of keywords you are tracking, backlink analysis, trust and citation flows and level of domain authority. Your SEO agency should identify any issues and be able to resolve them for you. Once any errors and issues are resolved, it will give your site the best opportunity to gain rank and visibility in organic search results, which will generate more targeted traffic, leads and conversions.

    Black hat SEO is bad SEO. These are a set of practices that are used to manipulate search engines. Black Hat SEO practices are pretty redundant now as Google is aware of them all and will penalise sites that continue to use spammy techniques to achieve rank advantage. Black Hat SEO will get your site excluded from Google, so avoid, avoid, avoid! Black Hat SEO techniques include link manipulation, keyword stuffing, hidden text or links, doorway pages, cloaking, article spinning, content automation and many more. If you haven’t reviewed your SEO for a few years, it is strongly recommended, as your site may not be ranking as well as it could if some of these Black Hat SEO techniques are evident on the site.

    Good SEO is White Hat SEO. Bad SEO is Black Hat SEO. Google algorithms have become very sophisticated in the last few years. Google now understands the context of web content, and also understands user intent. It uses algorithms to produce accurate results in response to a search query. When good SEO is applied, it will work with these algorithms to help your content achieve more visibility in organic search results. There are many factors that affect the authority and rank of a website and its web pages, so it is recommended that you first conduct an SEO Audit as well as keyword and competitor research so you have the insight you need to make informed decisions that will help you to achieve your goals.

    Any SEO strategy should include a content marketing strategy, and for good reason. Google’s algorithms are now so advanced they can understand the ‘context’ of words, which means we no longer need to stuff our websites full of single keywords. This will not be seen favourably by Google anymore. It is much better to use what we call ‘long-tail keywords’, these are search phrases that are much more specific, maybe containing 2, 3 or 4 words. Users are now much more savvy when it comes to searching online. They know that if they type in ‘black patent shoes’ they will find black patent shoes. However, if the user typed in ‘black shoes’ but actually wanted black patent shoes, they will understand that the results won’t be as relevant. So if you have a content strategy where you are writing unique, relevant content that is of interest to your users and which contains a few long-tail keywords, and which also shows to increase the engagement of your users, then this content will achieve more visibility in organic search results.

    Conduct a Competitor Analysis to gain insight on how you are positioned in organic search results compared to your competitors. This analysis will also provide insight on what keywords your competitors are ranking for, the level of traffic they generate and what keywords may present more opportunity to outrank your competition. Once you have analysed the data, you will have a better understanding of what you need to do in order to gain competitive advantage and start outranking your competitors for keywords that are important to your business.

    A cross-channel marketing campaign will help to drive more traffic to your website quickly. We recommend initially conducting some keyword and competitor research, and this insight will help you to determine how much budget you may need to invest in order to achieve your goals. Great traffic-generating strategies include Google display campaigns, paid social campaigns, email campaigns and video campaigns. If you are looking to generate more traffic long term then investing in SEO will help increase brand visibility in organic search results, and this will generate more traffic, increasing leads and sales.

    Local SEO will help your brand achieve greater visibility in organic search results when local users are looking for the products and services you offer. If you want to attract a local audience you will need to create a Google My Business profile and a Bing profile. This will put your business on the map. Further profile optimisation can then be incorporated into your SEO strategy, as well as applying location-targeting through your website content to make your site more relevant to the local target area.

    Backlinks are incoming links to your site from a third party site. The important thing to remember, is quality over quantity. Google assesses the quality of your backlinks based on authority, trust and relevance of the link to your website content. Building backlinks from high authority, relevant domains is a great way to enhance your SEO and increase your own domain authority. The strongest ranking signals Google receives is the level of authority and trust a domain has accrued, and this is why quality backlinks are such an important part of an SEO strategy.

    SEO is an important element of the marketing mix. A company needs to invest in SEO if they want their website content to be found by people searching online. Unless your business has very strong brand awareness and authority, your web content is unlikely to attract much traffic without applying an effective SEO strategy. A good SEO strategy will help your site to gain more visibility in Google and across other search channels for a variety of keywords that are important to your business. This will increase traffic to your website, resulting in more leads and conversions. SEO will make your website work harder for your business and will help to increase ROI.

    How long SEO takes does depend on a number of factors. The level of competition is always going to dictate how easy or hard it will be to achieve your business goals. It will also depend how much authority and trust your site has already accrued. New domains will take time to gain trust and authority with Google, and until your domain is a bit more established, it is unlikely to generate a lot of organic traffic in initial months. However, if you implement an SEO strategy from the moment your site is launched, follow Google Best Practice guidelines and work at generating positive reviews, building quality, relevant backlinks and driving engagement with your users via social channels and content marketing, then you will be helping to accelerate the process and you will see results a lot more quickly. If you have an established site, and you have just implemented a new SEO strategy, you should start to see results within 3 months.

    There are many different SEO strategies used by agencies across the World, but the reality is that some work, and some sadly don’t. Best Practice SEO Guidelines are produced and revised by Google on a regular basis, so if you follow the best practice principles you should feel confident that you will get results from your investment in SEO. Google algorithms change frequently, and some updates have a dramatic impact on search results. Some websites may make some gains following an algorithm update, whilst others may be penalised. Google search is a constantly evolving marketplace, and there are many external factors that SEO agencies and webmasters have no control over, such as algorithmic changes, competition, economic climate, seasonal fluctuations, and Covid-19, which has resulted in a great deal of volatility in search indexes due to changes in user search behaviour and demand. Any good SEO agency will work to optimise your website in line with current best practice principles and in response to recent algorithm updates. This will give your site the best possible chance of gaining increased visibility and traffic through organic search results, and will help your brand to gain competitive advantage.

    Keywords are words or phrases that people use to search for products and services online. Keywords help your website get found in Google and other search engines. You need to get smart with keywords and optimise your website with keywords that will present the most opportunity for capturing the attention of your target audience. Researching target keywords and establishing how easy or difficult it will be to achieve results with them is key to creating a successful SEO strategy.

    There are many benefits to investing in an SEO strategy for your business. Implementing best practice SEO will help your website get found more easily by people searching for the products and services your business provides. This results in higher volumes of targeted traffic landing on your website, increasing leads and conversions. There are many factors that correlate to page rank, which will result in increased brand visibility and traffic to your site, but the main factors to work on as part of an SEO strategy is site speed, mobile usability, gaining credible and relevant backlinks, creating useful and relevant content and optimising your site with focus keywords that are important to your business.

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    GET STARTED TODAY!

    • SEO Audit
    • Keyword Research
    • Competitor Analysis
    • Technical SEO
    • Topical content strategy
    • Meta Tag Optimisation
    • Image Optimisation
    • Schema Markup

    Find out more

    Want to outrank your competitors?

    Improve your website SEO

    Book a FREE Audit today

    Call us on 01256 229073

    Or complete the form below

      We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

      Please view our Privacy Policy for full T&CS

      DEDICATED SEO CONSULTANCY SERVICES IN YOUR LOCAL AREA
      We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
      Jones Moves
      Jones Moves
      18:03 15 Jun 23
      Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
      Nav Singh
      Nav Singh
      08:41 11 Nov 22
      Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
      Chris King
      Chris King
      16:20 03 Aug 20
      Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
      Matt Cobden
      Matt Cobden
      09:46 22 Jul 20
      Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
      Ryan Kaye
      Ryan Kaye
      12:35 05 Jul 18
      Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
      Adam Bland
      Adam Bland
      08:02 05 Jul 18
      Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
      Johnston Lowry
      Johnston Lowry
      08:32 09 Nov 17
      We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
      Adam Bland
      Adam Bland
      12:42 04 Aug 17
      Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
      Emma Henderson
      Emma Henderson
      14:51 23 May 17
      Louise from Whizz Marketing has helped us with our company’s SEO, offering advice which was practical and relevant to the nature and size of our business. Louise’s knowledge of the local market platforms has been a real positive for us. We have certainly been able to reach a wider audience as a direct result.Our website ranking has benefited greatly from her advice. The ongoing support and input from Whizz Marketing is money well spent – a great return on our investment.
      Farnham Golf Club
      Farnham Golf Club
      14:18 04 Sep 15