Businesses need content for the search engines to find relevance to search queries. We need content so people can learn about your brand. We need content to convey authority and generate trust. Content is what drives the internet.
The challenge we all have is to create content that stands out. Content that will achieve some engagement and will hopefully be shared. Content research will help you to better understand who your audience is, what channels they use and what type of content they engage with.
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