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Marketing, Consumer and Competitor Research

Keyword Analysis

Get Found Online

Researching your target keywords and establishing how easy or difficult it will be to achieve results with them is key to creating a successful SEO strategy.

Creating a keyword strategy, implementing it and measuring it’s success is the only way you will know if you’re using keywords that are having a positive impact on ROI.

Searchbots will scan thousands of web pages to find the most relevant content that matches to the users search query. We will make sure your content is found by using keywords that work for your business.

How do keywords work?

Keywords are words or phrases that people use to search for products and services online, and to get your website found in Google and other search engines, you need to get smart with keywords and optimise your website with keywords that people are searching on to find the products and services you offer.

There are over 200 factors which correlate to rank and search algorithms find relevant content to display a list of results to the user in a millisecond. This is why it is so important to get the most effective keywords working for your business. Not only will they help your site to gain rank, they will also improve the quality and volume of your traffic which will help to increase engagement and conversions.

Identifying the best target keywords that will give your business competitive edge

 

  • Local search volume
  • Global search volume
  • Target keywords
  • Keyword effectiveness indicator
  • Current keyword rank profile
  • Competitor keyword rank profile
  • Keyword competition
  • New keyword opportunities
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