Keyword Research is a core component of an online marketing strategy. Without researching your target keywords, assessing how easy or difficult it will be to achieve success with them, and knowing what keywords your competitors are using to gain an advantage, you will be as good as working blind, and you will be wasting time and money.
Keywords are words or phrases that people use to search for products and services online, and to get your website found in Google and other search engines, you need to get smart with keywords and optimise your website with keywords that people are searching on to look for the products and services you offer.
Creating a keyword strategy, implementing it and measuring it’s success is the only way you will know if you’re the keywords you are using are making a positive impact on your ROI.
Search engine robots will scan thousands of web pages to decide which are the most relevant to the users search query. We will make sure your keywords work for you so your web page appears at the top of the list, or at the very least on Page 1.
There are over 200 factors which correlate to rank and search algorithms find relevant content and present a list of results to the user in a millisecond. This is why it is so important to get the most effective keywords working for your business. Not only will they help your site to gain rank for the right keywords, they will also improve the quality of your traffic, increase your traffic and will also increase engagement.
Inserting target keywords into web content won’t, however, achieve a high rank without applying other SEO applications, but without keyword optimisation, your site simply won’t reach the right audience or be attracting targeted traffic.
Through research and testing we will identify which groups of keywords are a good fit for your business.
We will then run the keywords through keyword analysis software and this will provide insight on keyword effectiveness, search volume (local and global) and how competitive each keyword is.
From there we can determine which keywords will present the best opportunities to achieve your goals.