Having a strong social presence and high levels of engagement and interactions will help improve your SEO because it helps to increase your brand authority and enhances consumer trust.
People do business with businesses they trust. Social media gives you the opportunity to develop a rapport with your audience, connect with them and earn their trust.
The Social Buzz Analysis Report will provide valuable insight on your current level of social interactions against that of known competitors, the level of social engagement your business generates across the main social channels, social referral traffic, social citations (brand mentions) and social conversions (if you have conversion tracking set up on your analytics).
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