Research Services in Hampshire

We take out the guess work to create data-driven SEO strategies

At Whizz Marketing in Hampshire, we perform an awful lot of research for our clients! Why? Because it provides the foundation on which successful SEO and marketing strategies can be built.

The digital marketplace is constantly evolving, and this means businesses must continually adapt their SEO & Marketing Strategies to maintain competitive edge and improve traffic and search visibility.

Research and analysis provides valuable insight that will help us to create a successful SEO strategy, one that is aligned to your business goals and which will work to achieve the desired results.

We offer a range of comprehensive research analysis reports, from site audits, through to identifying best opportunity keywords, finding out who your strongest online competitors are, and assessing the quality of your backlinks.

New for 2025

The new Google AI Search Generative Experience is here to stay!  This arrived in 2024 and is the biggest change to Google Search in 20 years.  Businesses will need to adapt to the new AI search landscape to maintain and increase organic search visibility and traffic.

The Blog Audit

Many businesses have been posting into their blog for years, and early 2024 Google had a big clear-out of what it regards as ‘thin’ content – content that doesn’t have any value and doesn’t engage with the potential audience.  Millions of pages were removed from the Google index and some websites were seriously impacted by this move.  Googles aim has always been to provide users with the best quality, unique content and never moreso than now in the AI-era when web content is being used to generate AI search results.

As such, its really important to review your blog content to ensure your website and brand is seen by Google and users as providing useful content that is of interest to anyone searching in your niche.  Our blog audit will analyse how much traffic your blogs achieve, so we can pinpoint which ones are worth keeping, which are worth dropping.  We will assess which blogs can be weeded out to reduce any thin content to help improve the overall authoritativeness of your site, whilst ensuring that the content you share helps to better connects with your audience which will increase engagement on-site.