Latest News

E-commerce seo tips

Small Business SEO: Ecommerce SEO Tips

In today’s digital landscape, where eCommerce has become a dominant force, it’s more important than ever for small businesses to optimise their online presence with an effective SEO strategy to attract more customers and drive sales.

An effective ecommerce SEO strategy plays a crucial role in helping your website rank higher in search results and increase organic traffic.

Here are some top tips on creating a winning eCommerce SEO strategy for small businesses:

  1. Conduct Thorough Keyword Research
    Identifying relevant keywords is the foundation of any successful SEO strategy. Start by understanding the search intent of your target audience and the keywords they use when searching for the products or services you offer.
    Use keyword research tools like Google Keyword Planner, Semrush, Answer the Public or Ahrefs to gather data on search volume, competition, and keyword relevance.
  2. Optimise Product Titles and Descriptions
    Product titles should be concise, informative, and include relevant keywords. Product descriptions should be unique, detailed, informative, and persuasive, highlighting the unique features and benefits of your products. Use natural language and avoid keyword stuffing. Don’t copy product descriptions from other websites!
  3. Optimise Product Images
    High-quality product images are essential for eCommerce SEO. Use clear, well-lit images that accurately represent your products. Include relevant keywords in image alt tags and file names.
  4. Create Engaging and Informative Content
    Content marketing is a powerful tool for eCommerce SEO. Create blog posts, articles, and guides that provide valuable information to your target audience. Focus on topics related to your products, industry trends, and customer interests.
  5. Build Backlinks from Reputable Sources
    Backlinks from reputable websites are a signal to search engines that your website is trustworthy and authoritative. Build backlinks by guest posting on industry blogs, participating in relevant online communities, and seeking out opportunities to collaborate with other businesses.
  6. Optimise Website Structure and User Experience
    Ensure your website has a clear and easy-to-navigate structure, with relevant internal linking between pages. Make sure your website is mobile-friendly and optimised for fast loading times.
  7. Utilise Google Business Listing
    Claim and verify your Google Business listing to improve your local SEO presence. Complete your listing with accurate and up-to-date information, including your business address, phone number, and business hours.
  8. Monitor and Analyse SEO Performance
    Use analytics tools like Google Search Console and Google Analytics to track your SEO performance. Analyse keyword rankings, traffic sources, and conversion rates to identify areas for improvement.
  9. Seek Professional Assistance
    If you’re new to eCommerce SEO, consider consulting with a professional SEO agency. An ecommerce SEO specialist can provide expert guidance and help you develop a customised strategy tailored to your specific business goals.
  10. Stay Updated on SEO Trends
    SEO is constantly evolving, so it’s important to stay up-to-date on the latest trends and best practices. Read industry blogs, attend webinars, and network with other SEO professionals to stay ahead of the curve.

By following these top tips for ecommerce SEO, small businesses can create a winning eCommerce SEO strategy that drives more organic traffic, increases conversions, and boosts their online presence.

Remember, SEO is an ongoing process, so it’s important to monitor and optimise your strategy regularly to achieve long-term success.

End of chapter graphic

At Whizz Marketing, we provide dedicated, affordable SEO and marketing support to small local businesses.  We also share lots of tips, guidance and resources to help small business owners to better understand SEO and how to apply it.  If you are in need of some extra support, please get in touch.  Call Louise at Whizz on 07814 391221 or visit to find out more about how Whizz can help your business.

If you are eager to get started with learning more about SEO and how to adapt your SEO Strategy to the new AI search landscape, please explore our SEO Hub for Small Businesses.  This is your go-to SEO toolbox!  Here you will find lots of guidance, tips and tools that are bang up-to-date and will give all you need to get started on creating your 2024 SEO Strategy.

Dig Deeper into SEO – recent articles

A Comprehensive Guide to SEO for Small Businesses

Ecommerce SEO Guide for Small Businesses

What will an Ecommerce SEO Audit Reveal?

Small Business SEO:  How to Boost Ecommerce Traffic

Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    Small Business SEO: Ecommerce SEO Tips
    Article Name
    Small Business SEO: Ecommerce SEO Tips
    Here are some top tips on creating a winning eCommerce SEO strategy for small businesses from Whizz Marketing. Read more.
    Publisher Name
    Whizz Marketing Services
    Publisher Logo
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17
    Louise from Whizz Marketing has helped us with our company’s SEO, offering advice which was practical and relevant to the nature and size of our business. Louise’s knowledge of the local market platforms has been a real positive for us. We have certainly been able to reach a wider audience as a direct result.Our website ranking has benefited greatly from her advice. The ongoing support and input from Whizz Marketing is money well spent – a great return on our investment.
    Farnham Golf Club
    Farnham Golf Club
    14:18 04 Sep 15