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January 17th 2024 / Local SEO

Author: LOUISE CRANSTONE

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Small Business SEO: Local SEO Ranking Factors for 2024

Are you ready to dominate the local search rankings in 2024? As the digital landscape evolves, staying ahead of the game is crucial to attracting and converting local customers.

With the latest advancements in search engine algorithms and the new Google AI search engine on the cusp of being rolled out, understanding the local SEO ranking factors for 2024 is essential for any business looking to thrive online.

By implementing Best Practice Local SEO techniques, you’ll be able to boost your online visibility, attract more local customers, and ultimately grow your business.

Don’t miss out on the opportunity to optimise your website for the latest local SEO ranking factors!

Great reasons to keep updated with the latest local SEO ranking factors

Staying updated with the latest ranking factors is crucial for any business that wants to succeed in the competitive online landscape.

The search landscape is changing

Google is soon to change – and it’s the biggest change to search in 20 years, so be prepared! The new AI Google search engine is going to deliver a more comprehensive, personalised and conversational search experience. Users will see AI-generated search results, as well as natural organic listings, paid ads, and local search results but the search results page will look vastly different to what we are used to.

Because search engine algorithms are constantly evolving, what worked in the past may not be as effective in the future, so by staying abreast of the latest trends and updates, you can ensure that your website is optimised for success.

Increased competition

One of the key reasons for staying updated with local SEO ranking factors is to maintain a competitive edge.
As more businesses invest in digital marketing and optimise their websites for local search, the competition becomes fiercer.

By staying ahead of the game and implementing the latest strategies, you can stand out from the crowd and attract more local customers.

Key changes in local SEO ranking factors for 2024

As we move into 2024, there are several key changes in local SEO ranking factors that you should be aware of.
These changes reflect the evolving search behaviour of users and the increasing focus on user experience. By understanding and implementing these changes, you can optimise your website for success in local search.

The need for speed

One of the most significant changes in local SEO ranking factors is the increased importance of website loading speed.

In 2024, search engines will prioritise websites that load quickly, as users expect fast and seamless browsing experiences.

To improve your website’s loading speed, you can optimis images, minimize HTTP requests, and leverage browser caching.

Voice Search optimisation

Another important factor in local SEO for 2024 is optimising for voice search.

With the rise of virtual assistants like Siri and Alexa, voice search has become increasingly popular, and once the new AI search engine is launched, it will be even more vital to optimise for natural language queries.

To optimise your website for voice search, you can focus on long-tail keywords, answer common questions, and provide concise and informative content.

Increased importance of positive reviews

Additionally, online reviews and reputation management will play a crucial role in local SEO rankings in 2024.

Positive reviews not only improve your credibility but also increase your chances of ranking higher in local search results. Encourage your customers to leave reviews, respond to feedback promptly, and address any negative reviews professionally.

Google Business Profile Optimisation

An optimised Google Business profile will continue to be a key factor in local SEO rankings.

Your profile should be reviewed regularly to ensure it displays accurate business information, including your business address, phone number, and opening hours. Also periodically check if there are any new categories you could add the business to that may increase your search visibility.

Additionally, over time Google has added more toosl to the dashboard so you can regularly post updates on events and latest promotions, as well as expanding your business profile by showcasing your services and products with images, descriptions and landing page url links, and uploading photos and videos related to your business.

Mobile website optimisation

Mobile optimisation will also remain a critical factor in local search rankings in 2024.

With the increasing use of smartphones, search engines prioritise websites that are mobile-friendly and provide a seamless browsing experience on smaller screens.

Ensure that your website is responsive, loads quickly on mobile devices, and has a user-friendly interface. All are key factors that will impact user experience and hurt your search rankings if not applied.

Quality, helpful and authoritative content

Local content marketing will continue to influence local SEO rankings in 2024.

By creating high-quality and relevant content that is tailored to your local audience, you can attract more organic traffic and improve your website’s visibility.

Consider creating blog posts, videos, and infographics that provide valuable information and address the needs of your local customers.

As mentioned earlier, optimising your content for voice search is crucial. Focus on natural language and conversational keywords, provide concise and informative answers, and structure your content in a format that is easily scannable by virtual assistants.

Now that you’re equipped with the latest local SEO ranking factors for 2024, it’s time to take action and optimise your website for success.

Stay ahead of the competition, embrace the latest trends, and watch your online presence soar! Don’t miss out on the opportunity to dominate the local search rankings and grow your business. Get started today and reap the rewards of a well-optimised website.

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At Whizz Marketing, we provide dedicated, affordable SEO and marketing support to small local businesses.  We also share lots of tips, guidance and resources to help small business owners to better understand SEO and how to apply it.  If you are in need of some extra support, please get in touch.  Call Louise at Whizz on 07814 391221 or visit whizzmarketing.co.uk to find out more about how Whizz can help your business.

If you are eager to get started with learning more about SEO and how to adapt your SEO Strategy to the new AI search landscape, please explore our SEO Hub for Small Businesses.  This is your go-to SEO toolbox!  Here you will find lots of guidance, tips and tools that are bang up-to-date and will give all you need to get started on creating your 2024 SEO Strategy.

Further Reading

A Comprehensive Guide to SEO for Small Businesses

Local SEO Strategy for Small Businesses

Boosting Local SEO with Local Business Schema

Local SEO for Small Businesses:  Location Pages

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    Summary
    Small Business SEO: Local SEO Ranking Factors for 2024
    Article Name
    Small Business SEO: Local SEO Ranking Factors for 2024
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    As we move into 2024, there are several key changes in local SEO ranking factors that you should be aware of. Get the low-down on Key Local SEO Factors for 2024.
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    Whizz Marketing Services
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