With the uncertainty over Brexit continuing, should small businesses be considering putting in place plans to support growth in these turbulent times?
Reassuringly, the Bank of England believes UK banks are strong enough to survive a disorderly Brexit. But a period of market turmoil is likely to be unavoidable.
According to Mike Cherry, national chairman of the Federation of Small Businesses, the impact of this could be restricted lending to small businesses: “A chaotic no-deal Brexit would cause a significant shock to small business finance markets. When times are hard for banks, lending to small firms often goes out the window as institutions flock to safe havens – we saw that in the wake of the financial crash.”
So, is now the time to put more investment into areas that will help drive business in the short and long term?
Review your marketing strategy
This could be an ideal time to review past marketing successes and failures.
A starting point for this is often your website. By analysing your website traffic in detail, key metrics can be used to reveal your strengths and weaknesses.
Whatever its size, and whatever your offering, your website can reach page one for online searches with the use of keywords and phrases. Search Engine Optimisation (SEO) will help your business to be found by top search engines whenever someone wants to find the products or services you provide.
Alongside this, you could review your social presence to see if your business is successfully connecting with your target audience. Whizz Marketing Services can provide a Social Buzz Analysis Report to give you valuable insights into your current level of social interactions against that of known competitors.
The report will also detail the levels of social engagement your business generates across the main social channels, social referral traffic, brand mentions and social conversions.
Armed with this information, you may now want to embark on some new initiatives.
Try out new marketing campaigns
If you want to try something new, Pay Per Click (PPC) could be the place to start.
A PPC campaign can be undertaken to promote new products or services or to drive more traffic to your website. The campaign can be targeted, based on location, demographics, language, interests, and time.
Another option is remarketing. A remarketing campaign will help to re-engage your brand with website and app users who have already connected with you in some way. This is achieved by displaying ads repeatedly across the Google Search and Display Networks. This type of campaign can also be run on social platforms. If you’d like to boost brand awareness and increase audience interactions, a remarketing campaign could be the answer.
Another proven digital strategy is email marketing, which can generate better and faster responses than direct mail. At Whizz, we create bespoke email campaigns aligned with your marketing goals. We then monitor response rates and report on open-rates, click-through rates and conversions, so you can judge the success of the campaign for yourself.
Get Ready for Brexit – Government Business Readiness Events
The Government is running a series of events across the UK to help businesses prepare for Brexit. The events will combine a keynote address, interactive support, advice stands and in-depth sessions led by subject matter experts. They will provide you with specific business-focused advice and help. Find out where the next events are and register today.
Need help identifying new opportunities?
Whizz Marketing Services is offering a free website audit for sites with under 30 pages.
If your website isn’t reaching your target audience, discover what issues may be holding you back and identify potential future opportunities.
For further information, please contact Louise at Whizz Marketing on 01252 622129.