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Mobile optmised website SEO Hampshire

The importance of having a mobile optimised website

As more and more people use their mobile devices to access the web, having a mobile-optimised site has become a mission-critical requirement for any business.

Quite simply, the more time and effort you spend making your site mobile-friendly, the higher your conversion rates, and the more profitable your site becomes.

Why invest in a mobile optimised website?

We live in a world of constant connectivity, where consumers use an array of devices to find whatever they need, from wherever they happen to be. In every kind of micro-moment (I want to know, I want to buy) users are turning to their smartphones or tablets 24/7 and engaging with businesses and brands that are ready to help.

Smartphones are a vital part of daily life and with cheaper data plans and ever-more affordable devices hitting the market, there’s no sign of that trend reversing. The average person in the UK spends more than a day a week online on their smartphone, that’s 24 hours a week, twice as long as 10 years ago. This increases among 18-24s.

For businesses, it’s the perfect opportunity to reach their target audience, and get closer than ever to their next sale. This is why you need a mobile ad strategy for your business, and a mobile-friendly website that’s ready to reach, engage and convert customers into a paid purchase.

The Google Mobile-First Index

In 2018, Google changed the way it indexed sites on mobile. There is no separate index for mobile, but it means that Google now primarily uses the mobile version of the webpage for ranking and indexing purposes.
If your website has a desktop site and a separate mobile site, Google will display only the mobile URLs to mobile users, and the desktop URLs only to desktop users.

Most companies will opt for a fully optimised site that is mobile-friendly. This could be a mobile-responsive desktop site, which adapts to the device screen size, and will then display the same urls on both mobile and desktop. Or it could be a separate mobile site that is built specifically for mobile users, has faster download speeds and easier navigation than the desktop version. In this case, only your mobile site urls will display on the mobile search index.

How to best optimise your site for the mobile user

Google created the mobile-friendly test tool so you can test how easily a visitor can use your site on a mobile phone.

The top factors that will present a good mobile-user experience and will help your mobile site to rank are:

  • Easy navigation – make Calls to Action prominent and in the main body. Keep menus short and distinct, make it easy to get back to the homepage, don’t let promotions steal the show.
  • Easy search – if you have a search facility on your website, make sure it is displayed in a text box at the top. Ensure site search results are relevant and fast. Offer search filters to bring the most relevant results. Guide users how to get better site results.
  • Easy conversions – Don’t demand registration, give them an option to purchase as a Guest. Offer pre-filled fields with existing information and offer third-party checkout such as Paypal to speed up checkout process. Provide Click to Call buttons for complex tasks that may require some personal guidance and support.
  • Easy forms – Streamline your entry forms to reduce friction. Add features that make completing forms easier. Offer simple input methods and make sure tap targets are large and easily identifiable. Provide a visual calendar with dates. Make forms fast and efficient for users.
  • Easy on mobile – your site will be easier to use if it’s a site built specifically for the mobile user. Don’t’ make users pinch and zoom to read content. Make product images expandable and include high quality close ups. Tell users which orientation of screen works best and be sure that important Calls to Action can still be completed even if the user switches the view. Don’t refer to your desktop site as the ‘full site’ as this gives an impression that the mobile user is viewing a lesser version.
  • Fast download speeds – 40% of users will leave a page that takes longer than 3 seconds to load and 70% say they are less likely to buy from the site again if they are dissatisfied with its performance. To get faster speeds, you can work on optimising your content delivery and it’s also good practice to test the speeds on a range of devices and browsers.

If you are wanting to seize the opportunities that mobile marketing presents by reaching your target audience on their smartphones, tablets and other mobile devices, then get in touch with Louise at Whizz Marketing. Whizz Marketing is a Google Partner Agency with specialisms in mobile advertising and mobile SEO.

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    Service Type
    Provider Name
    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252 622129
    As more and more people use their mobile devices to access the web, having a mobile-optimised site has become a mission-critical requirement for any business.
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
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    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
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    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
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    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
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    Adam Bland
    12:42 04 Aug 17
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    Emma Henderson
    14:51 23 May 17