I was recently contacted by Serpwatch who wanted to share an infographic to my blog that they had produced on marketing statistics.
I am often approached by companies wanting to me to share or link to their content. Mostly I decline as either the linking domain isn’t a domain I want to associate my brand with, or the content to be shared isn’t targeted enough for my audience. This request however did capture my attention!
The infographic below shares insights on all the key components of a digital marketing strategy:
- Local SEO
- Organic Search
- Mobile Search
- Social Media
- Video Marketing
- Email Marketing
- Paid Advertising
- Content Marketing
Did you know 75% of people never scroll past the first page on Google?
If you are not ranking on Page 1 of Google for a variety of keywords that are important to your business, you will be losing out to competitors.
Did you know 50% of search queries contain 4 words or more?
These are called Long-Tail Keywords and as user search has evolved, people are now conducting much more specific searches to ensure they get more accurate results. Make sure your keyword strategy utilises long-tail keywords that are relevant to your business.
Did you know that 50% of users who conducted a local search on mobile, visited the store within a day?
Local SEO is so important to get right if you are targeting a local audience.
Did you know that 52% of all online traffic in 2018 was through mobile phones, up 50.3% on 2017?
Ensuring your site is addressing the mobile user experience will help your brand to achieve more visibility and traffic via mobile devices.
This infographic shares a lot of valuable insights that will give you confidence that your investment in digital marketing will be a good one and one that will generate more revenue for your business!
Thanks again to Serpwatch for sharing this with Whizz and our readers! Please click on the image to view the infographic. It was too big to upload onto the site!