Latest News

How to boost your website traffic

Top 10 Tips to Boost Your Website Traffic in 2023

If you are wanting to increase leads/sales online, or in-store, driving more targeted traffic to your website should be one of your key marketing objectives.

Here are some top tips that will help to increase traffic to your website:

1. Understand where your current traffic is coming from

Traffic can come from a variety of channels, social media platforms and other websites.

Google Analytics provides valuable insight on your traffic and your website users. It requires tracking code to be inserted into your website in order to capture data, and once this is set up, the data is collated immediately and gathered over time.

You will see a variety of metrics that you can measure and analyse to better understand your audience, your traffic and how users interact with your site content.
Getting into the habit of analysing this data monthly/quarterly or even annually will help you to adapt your marketing to maximise on opportunities.

If you are running a Google Ad Campaign you can also sync your Google Ads account with your Analytics to see how your paid traffic compares to that of your organic traffic or social traffic.

2. Which social platforms are your target audience using that could present opportunity?

Google analytics can segment the social traffic to show you all the different social platforms that are currently sending traffic to your website.

Look at the data over a 6 month period to get a really good idea of where most of your traffic is coming from, then ask yourself, is this the right social channel for my business?

If it is, then explore more opportunities for maximising your brand visibility and engagement on this platform. If it isn’t then do some research to find out which social platforms your target audience frequent and create a brand awareness campaign to drive traffic to your website through these platforms.

3. Find out how well is your site optimised for your important keywords

Have you noticed your competitors showing in Google search results more prominently than your business?

Is the percentage of traffic from paid search higher than organic search?

If the answer is Yes, then you will need to review your current SEO Strategy and consider investing more in SEO for 2023.

An SEO Audit will measure your current level of site optimisation, find any on-site SEO issues, what keywords your site is ranking for and how much visibility your site has for these keywords.

From this initial audit, we then recommend conducting Keyword and Competitor Analysis for deeper insight.

4. Find out what keywords present the most opportunity for increasing traffic?

Keyword Research Analysis is an important part of any SEO strategy because keywords are your traffic drivers. Google needs to understand your content and find it highly relevant to the user search query for it to rank your content in Google search results pages.

There are 1,000s of web pages that could be relevant, so to get your content on Page 1 for any keywords is a real achievement in today’s competitive marketplace and you will need to ensure your content ticks all the boxes to make it work in Google.

5. Outrank your competitors on high-traffic keywords

When we analyse the traffic data from the Keyword Research, we will see which keywords show the highest monthly search volume. We can segment this to global volume, UK volume and even town/county search volume, useful if you are targeting a local audience.

Analysing your top competitor domains who are currently outranking your site on valuable high-traffic keywords will help you to better understand how much more rank and authority the site has and whether it is even feasible for your site to outrank them.

It can take a lot of time and effort to outrank domains which dominate top search results, so it’s important to manage expectations and ensure the budget available is sufficient to achieve the level of gain required.

6. Understand the opportunities Google presents

As of July 2022, Google has 83% of the global search market. Bing accounted for nearly 9% and Yahoo’s market share was 2.55%. 1

Google presents a massive opportunity for businesses to market their products and services. If your site can’t be found easily in google, you will missing out on a substantial amount of traffic, leads and sales.

Google continually strives to improve its algorithms to present users with better experiences when they visit websites through Google search. Google likes sites that provide quality, unique content that is useful to users and so your content and utilization of keywords is a core component of SEO.

With over 100 factors correlating to page rank, it is so important to tick as many boxes as you can to comply with Google Best Practice Guidelines as this will help ensure your site maintains and improves its rank and visibility for the future.

7. Adapt your SEO strategy to maximise opportunity

Just as we thought life was finally getting back to some kind of normal, we are facing new challenges as some major economies fall into recession, inflation soars and the energy crisis intensifies.

We are heading into a recession, and sadly this will result in businesses large and small facing declines in sales and profits. It is a critical time for businesses and if you haven’t done so already, it is best to start analysing how an economic downturn could impact your business.

Putting a contingency plan in place now will help prepare for different outcomes, and will help you to manage market shifts and changes in user search behaviour more effectively.

Adapting your marketing and SEO strategy during these challenging times will be key to your business success. You may need to keep a tighter rein on costs, and you will need to prioritise, but cutting marketing spend completely will not win you more business. You will need to assess where best to invest the budget you have available which will give you the highest return.

8. Complement your SEO strategy with a Paid Search Strategy.

You will achieve greater brand visibility and drive more traffic by advertising on Google search and shopping.

Google shows ads at the top of search results pages, and in the Local Pack results (maps listings).

You will also see the Shopping Ads carousel, and you can click on the Shopping tab to see all the shopping ads relevant to your search.

We will create a paid search strategy that will complement your SEO strategy. So, for example, if your site is ranking top for a certain keyword organically, we wouldn’t include this keyword in a search campaign as you don’t want to be paying for clicks when your site is ranking top organically and attracting free traffic.

We will ensure that your paid and organic search campaigns complement one another, so you get the best of both worlds by driving traffic from paid and organic results for a variety of keywords, further increasing your leads and sales.

9. Improve your local search visibility.

If you are targeting a local audience, you will want to be investing in Local SEO.

Local SEO is about making sure your business is visible to users who are searching locally. On mobile devices, Google uses the users GPS location and your business location, along with relevancy of your content to the user search query to display results.

The search results will show the placement of your business, along with others, on the Google map and will provide the user with information such as telephone number, address, website, store opening hours, reviews, and more. This is called your Google My Business listing.

Optimising and regularly posting into your Google My Business listing will put your business on the map and will help drive local traffic to your website or store.
There are a number of other ways to increase local traffic, including geo-targeting on your website, link-building and community marketing.

10. Get blogging!

And finally – embrace blogs as an important element of digital marketing. Many clients tell me they don’t have time to write blogs and they also don’t think anyone will read them. We have solutions to both!

We write blogs for many clients, across many different sectors. Our blogs are unique, informative and they are absolutely read by many! We know this because we track the page views through Google Analytics and most often, the blog pages get more views than any others, with the exception of the home page which should always get the most hits.

Running a regular blog will help your site attract more traffic. It will add more pages to the Google index. It will stimulate deeper searchbot crawls of your site as they will see fresh content is being regularly posted. This will increase impressions in Google search results for relevant searches.

A blog will increase user engagement on-site. It can provide answers to questions that people are commonly searching for. It can enhance your domain authority and trust.

There are so many reasons why a blog should be a part of your marketing strategy. Get blogging today!

We hope you have found these tips useful. If you would like to get started on preparing your 2023 SEO & Marketing Strategy, please get in touch with Louise on 07814 391221 or visit to request a FREE Website Audit.



Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17