How can I improve my SEO?
Since the pandemic, everything has changed. The way people search has changed, the way people buy, the way we sell, the way we communicate – this has all changed since the outbreak so it is important to adapt and embrace a new SEO strategy if you want your website to continue to attract targeted traffic in the volumes seen pre-Covid-19. The first step will be to conduct an SEO Audit of your website. This will provide insight on the current level of optimisation, any technical issues that may be holding your site back, positioning against that of your competitors and opportunities that now present themselves that perhaps were not evident before the pandemic. It will also be beneficial to do some keyword research and also run a competitor analysis so you know what your competitors have been up to over the last few months, and how they are adapting to the new climate. Once you have analysed all the data, you will have a much clearer idea on what you need to do in order to improve your SEO and gain competitive advantage.