How do I adapt my SEO after the pandemic?
You will need to adapt your SEO strategy for the best chance of getting through these tougher times and maintaining competitive edge. Although a lot of people have returned to work, millions of workers are still furloughed or working from home, and this may continue for some months to come. This means your audience is still spending a lot of time online, using it for entertainment, research and shopping and you will need to adapt and embrace new SEO strategies in order to capture this market who are spending more time online than ever before.
If you haven’t had an SEO Audit on your site for some time, then this should be a priority. You will need to know how your site has been performing during the pandemic, but you also need to ensure your site is error free if you want it to rank well in Google. The next important step is to do some keyword research to check the search volume trend for your target keywords, and also to look for new opportunities that different keywords may now present. A competitor analysis is also useful and will give you a better understanding of where your site is positioned against that of your competition. Knowing your strengths and weaknesses will help you to build a strategy that will give you competitive edge.