How do I market my business post Covid-19?
Many businesses are facing huge challenges post Covid-19 and most have needed to adapt to the post Covid-19 world in order to survive. There are new opportunities for businesses who can adapt to the way people are now using the Internet, and brands that show empathy, understanding and loyalty to their customers and staff are the ones that will come out of this strongest.
Revising and adapting your SEO strategy to reflect the current climate and the changes in user search behaviour will be key to maintaining competitive edge and tapping into new markets. Investing in PPC and paid social advertising may also present new opportunities to reach your target audience. Your online content and messaging will need to be adapted during such unprecedented times. It needs to still be relevant, but also be sensitive and helpful. Look to provide value to your audience with offers such as free delivery and easier payment options.