How does SEO work?

How does SEO work?

There are many different SEO strategies used by agencies across the World, but the reality is that some work, and some sadly don’t. Best Practice SEO Guidelines are produced and revised by Google on a regular basis, so if you follow the best practice principles you should feel confident that you will get results from your investment in SEO. Google algorithms change frequently, and some updates have a dramatic impact on search results. Some websites may make some gains following an algorithm update, whilst others may be penalised. Google search is a constantly evolving marketplace, and there are many external factors that SEO agencies and webmasters have no control over, such as algorithmic changes, competition, economic climate, seasonal fluctuations, and Covid-19, which has resulted in a great deal of volatility in search indexes due to changes in user search behaviour and demand. Any good SEO agency will work to optimise your website in line with current best practice principles and in response to recent algorithm updates. This will give your site the best possible chance of gaining increased visibility and traffic through organic search results, and will help your brand to gain competitive advantage.

Category: SEO (Search Engine Optimisation)