Is SEO better than PPC?
SEO requires a different strategy to PPC. SEO is a long-term strategy. It takes time for a website to gain rank, trust and authority. This builds over time as the website becomes more established and as Google starts to receive signals that indicate the content is trusted, useful and relevant for users. PPC on the other hand is often used as a short-term promotional strategy as PPC can get expensive over time as each click is paid for. For maximum visibility and prominence, the best solution is to create an SEO strategy to complement a PPC strategy. This means you will be creating more opportunities for people to reach your website using different keywords and search terms, which will result in more traffic, leads and conversions.