What is black-hat SEO?
Black hat SEO is bad SEO. These are a set of practices that are used to manipulate search engines. Black Hat SEO practices are pretty redundant now as Google is aware of them all and will penalise sites that continue to use spammy techniques to achieve rank advantage. Black Hat SEO will get your site excluded from Google, so avoid, avoid, avoid! Black Hat SEO techniques include link manipulation, keyword stuffing, hidden text or links, doorway pages, cloaking, article spinning, content automation and many more. If you haven’t reviewed your SEO for a few years, it is strongly recommended, as your site may not be ranking as well as it could if some of these Black Hat SEO techniques are evident on the site.