What is organic search?
Organic search is the process by which users conduct a search query in Google, or other search engines. The search engine results pages (SERPS) display the most relevant and authoritative web pages that Google algorithms determine to be the best match to that search query. These are also known as ‘natural’ search results as they are not paid for. If a web page is getting on page 1 or even in the top organic position of Google, this webpage will have a high rank for that particular search term or keyword. SEO (Search Engine Optimisation) is a strategy used to help increase rank and authority of web pages, to achieve greater visibility and more traffic in organic search.