What is paid search?

What is paid search?

Paid search gives advertisers an opportunity to achieve more brand visibility in Google, and other search engines, than they would naturally achieve in organic search. Paid search is a great strategy to use if a website is not achieving Google Page 1 visibility for keywords that are important to the business. As paid ads are displayed above organic search results, it can give a brand greater prominence and competitive advantage. Paid ads work to drive targeted traffic to a website and each time a user clicks on the ad, the advertiser will pay for that click. The cost per click varies across different sectors, but a paid search campaign can be run from as little as £4.00 per day.

Category: SEO (Search Engine Optimisation)